10 Strategies for Dental Marketing
1. Build a website
Build a modern, eye-catching website that shows off what you are about and the services that you offer at the practice. Its also important that you’re website functions quickly on a mobile device as that’s how most patients nowadays will find you. Be sure to make it clear in 2 seconds what you do and can offer, making it easy for patients to call you and find your address. A fresh modern design will certainly bring in new patients.
2. Organic SEO
Put yourself at the top with specific keywords relating to your Dental Practice. Providing good, quality content will also help to bring your website from the second page to #1.
3. Local SEO
People are constantly searching for local businesses on their smartphones and tablets. Claim all your listings, including Google My Business and make them consistent. Utilise a blog and network with other local businesses to mutually expand awareness.
4. Google AdWords
Google AdWords is the biggest PPC platform on the internet. You should always think about a PPC campaign to boost your initial SEO campaign.
5. Social Media Marketing
The viral power and ability to communicate with your patients makes social media one of the best methods ever. Local businesses need to network with others in the area, show a behind the scenes glimpse of your staff and practice and reward people for engaging.
6. Re-targeting
Re-targeting is one of the most powerful marketing strategies in existence. With re-targeting, you can show ads to visitors who left your website without taking the action you wanted them to.
7. Google+ Optimisation
It’s vital that your Google+ account is optimised, especially for a local practice. You can rank your Google+ page on Google and foster positive reviews. When the patient has completed a great treatment, that’s the best time to ask them for a review. Ask specifically for a review on Google+ and tell them how they can do it. Ideally you should have a big image on the homepage that says “Leave us a review on Google+”.
8. Online Reputation Management
There are specific strategies that you can apply to help generate positive reviews on other review sites. Continue to do research on your competition and take advantage of the information to stay one step ahead at all times. Its important to keep a track of whats being said about you online and not let anything circulate without you knowing.
9. Quality Patient Management
When patients are in your practice and in communication with you, that’s the best time to develop your relationship further.
10. Facilitating Referrals
Word of mouth marketing and referrals are the best type of new patient. To help foster referrals, make sure you’re building a list of customers that you can email and follow up with.
If you would like any further information then give the Dental Design team a call on: 01202677277.
More posts from our team
Five Star
Reviewed Marketing
"Would definitely recommend to a friend"
"I cannot recommend Dental Design highly enough"
"Really great company to deal with"
"Very professional, efficient & adaptive to new situations"
"I cannot recommend them highly enough"
"Has been invaluable and gone out of her way to help us"
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"The team and package offered at dental design was unrivalled"
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with"
"always met with a swift and professional response"
