10 Strategies for Dental Marketing

4 June 2015 | | Creative Design, Marketing, Pay Per Click, Search Engine Optimisation, Social Media

1. Build a website

Build a modern, eye-catching website that shows off what you are about and the services that you offer at the practice. Its also important that you’re website functions quickly on a mobile device as that’s how most patients nowadays will find you. Be sure to make it clear in 2 seconds what you do and can offer, making it easy for patients to call you and find your address. A fresh modern design will certainly bring in new patients.

2. Organic SEO

Put yourself at the top with specific keywords relating to your Dental Practice. Providing good, quality content will also help to bring your website from the second page to #1.

3. Local SEO

People are constantly searching for local businesses on their smartphones and tablets. Claim all your listings, including Google My Business and make them consistent. Utilise a blog and network with other local businesses to mutually expand awareness.

4. Google AdWords

Google AdWords is the biggest PPC platform on the internet. You should always think about a PPC campaign to boost your initial SEO campaign.

5. Social Media Marketing

The viral power and ability to communicate with your patients makes social media one of the best methods ever. Local businesses need to network with others in the area, show a behind the scenes glimpse of your staff and practice and reward people for engaging.

6. Re-targeting

Re-targeting is one of the most powerful marketing strategies in existence. With re-targeting, you can show ads to visitors who left your website without taking the action you wanted them to.

7. Google+ Optimisation

It’s vital that your Google+ account is optimised, especially for a local practice. You can rank your Google+ page on Google and foster positive reviews. When the patient has completed a great treatment, that’s the best time to ask them for a review. Ask specifically for a review on Google+ and tell them how they can do it. Ideally you should have a big image on the homepage that says “Leave us a review on Google+”.

8. Online Reputation Management

There are specific strategies that you can apply to help generate positive reviews on other review sites. Continue to do research on your competition and take advantage of the information to stay one step ahead at all times. Its important to keep a track of whats being said about you online and not let anything circulate without you knowing.

9. Quality Patient Management

When patients are in your practice and in communication with you, that’s the best time to develop your relationship further.

10. Facilitating Referrals

Word of mouth marketing and referrals are the best type of new patient. To help foster referrals, make sure you’re building a list of customers that you can email and follow up with.

If you would like any further information then give the Dental Design team a call on: 01202677277.

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