4 Reasons To Use A Social Media Calendar

16 February 2015 | | Social Media

Do you look after your practice’s social media? Do you use a social media content calendar? If not, here’s four reasons why you should!

1. Stop posting poorly performing content

Are your social media efforts not meeting your own expectations? Are you beginning to question whether an investment into a social media marketing strategy is worth it?

How a social media content calendar can fix this:

The best way to see what kind of content to plan for the future is to perform routine checks on what kind of content is well-liked by your audience, and make regular adjustments based on these insights.

Set up regular check-up times to record how your content is doing. Tools such as Google Analytics and Facebook insights can help you to track the vital numbers for your content’s performance. Some important numbers to take note of are unique pageviews, number of clicks and referral source.
This data will help you figure out which ones of your posts get the most readers, which ones are good for generating leads, and what social channel is referring the majority of your readers. Use this information to adjust your publishing schedule, as well as the type of content you post and the social media platform you use to promote it.

2. Missing important dates

You’ve probably experienced this: you go about your day, only to realise halfway through the afternoon that you forgot a friend’s birthday, only because you saw the reminder on Facebook. It feels bad to have forgotten it on your own, but it would feel a lot worse to miss the birthday altogether. Organising all your content in one place is a safeguard, like Facebook reminders—it exists to ensure you don’t miss content relevant to your practice.

How a social media content calendar can fix this:

Populate your content calendar with all the dates important to your practice. Set up reminders at a reasonable interval to put the date on your radar in advance, in order to adjust your writing and research time to the deadline.

3. Overwhelming your staff

If you run a small practice, you want to make sure your resources are allocated in the most beneficial way.

How a social media content calendar can fix this:

Use the content calendar as an assignment calendar for your staff. As soon as you know the topics you want to cover in your next few posts, start assigning them to staff members based on their schedule, strengths and level of expertise. This will give them time to do in-depth research and think of an engaging way to frame the issue at hand, as well as ensure you have the most capable writer working on that piece of content.

4. Spamming one social media network and neglecting another

Once you figured out your publishing schedule, you settled into a comfortable routine: plan, write, publish, and promote. But even after all the research into the topics and audience insights, your content is still not reaching the desired audience. Your promotion schedule for your social media content has made it too easy for your audience to dismiss your content on one channel, and it doesn’t have the visibility it needs to attract readers on another channel.

How a social media content calendar can fix this:

For each piece of content planned in your calendar, assign the social media channels you want to use to promote it. If you notice you’re using one more that another- switch it up!

In conclusion, a social media content calendar is a great way of organising and making sure that you get the most from your social media presence. At Dental Design, we offer a management service which includes a social content calendar and monthly reports to ensure you get the most from your social media efforts. Speak to a member of our team today for more information.

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