4 tips to gain ROI from social media

4 tips to gain ROI from social media
20 September 2013 | | Social Media

Social media for dentroial practices is very much based around the premise of brand awareness, however as with all business activities, ideally you would like to see some form of return from your investment. Here’s some ideas for monetising social media for your dental practice.

Incorporate a clear call to action

Patients visit your social media pages for a variety of reasons which include: finding out information about the practice, access to special offers/deals, expert tips and more. If the page does not fulfil what the patient is looking for, it is unlikely that they will return.

So when writing status updates, ensure that you make the purpose of the update very clear with a call to action.

However, do remember the 70/20/10 rule so that your posts remain varied and patients do not lose interest. 70 per cent valuable information, 20 percent shared content and 10 per cent promotional.

Convey a sense of urgency

Due to the time decay factor within many social networks, it is important to catch the attention of your fans and create a sense of urgency to encourage them to act now rather than later.

Utilise the time limited nature of social media by using language such as ‘for a limited time’ or ‘only 5 spaces left’ to encourage your fans to contact the practice as soon as possible.

Offer exclusive deals on different networks

Test out which social network works the best for you by creating exclusive offers just for one platform. This way, you lower the cost if many people take up the offer across networks and in addition, it also allows you to see which network is more likely to create a direct response.

Encourage Sharing

Don’t forget to ask your fans to share, retweet etc your promotions. This is because, when you ask your audience to interact with your content, they are more likely to do so. This will mean that more people have access to the post, growing the number of potential people to take up the offer.

If you would like more information about how to use social media to your practice’s advantage, give Dental Design a call on: 01202 677 277 who will be happy to help you.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2024
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents