Facebook regularly provides dental practice owners with new ways to update their presence on Facebook. Have you checked over your page recently? In this blog you’ll discover four tips to ensure that your Facebook page is up to date.
#1: Review Your About Box
Ensure that your about box is fully up to date with important information such as your opening hours and contact details. Most importantly, ensure that there is a link pointing back to your website, as this will be helpful to your followers and will send social signals back to your website which can help with your search engine rankings,
#2: Add a Call to Action for Different Devices
The Call-to-Action button allows you to display a specific call to action next to your page’s Like button.
This drives traffic to your website and ensures that people who like your page will be presented with the most options to follow your page.
If you don’t have a Call-to-Action button on your Facebook page, you can easily add one. Go to your page and click Create Call to Action.
Next, you will find options to set your Call-to-Action button for website visitors (from a computer), as well as for iPhone and Android users.
When you’ve finished the setup, click the Create button to test your Call-to-Action button. You want to make sure it directs Facebook page visitors to the right web page
#3: Choose a Featured Video
Video on Facebook is a hot commodity. Add a Featured Video to your Facebook page; it will appear at the top of your About box
To include a Featured Video on your page, start by uploading a video to the Videos tab. Afterwards, you get the option to add it as a Featured Video.
Simply select a video from your uploads to add as your Featured Video. Once you do that, you can click the pencil icon at the top right of the Featured Video on the Videos tab to add a description to your video, change it or remove it.
It is particularly important to add a description to your Featured Video, since anyone who clicks to watch the video will see it. Think of it as another call to action.
As long as you’re thinking about descriptions, add one to your Facebook page’s cover photo too. Anyone who clicks on it will see whatever you added for the photo description as a call to action.
#4: Allow People to Privately Message Your Page
Facebook messaging as a great reputation-management tool. People are more likely to click the Message button on your page with a complaint before posting something publicly on your page.
To enable this feature (if you haven’t already), go to your page’s General settings and check the box to allow people to privately message your page.
Your Facebook page represents your dental practice, so make sure it’s accurate and fan-friendly. Perform these basic checks to ensure your page is up to date in terms of the latest features Facebook has to offer.
If you would like further information about setting up social media for your dental practice, give Dental Design a call on 01202 677 277 and a member of our team will be happy to help you.