6 things you don’t know about Google+

6 things you don’t know about Google+
25 April 2012 | | Internet

I’ll be the first to admit that I originally signed up for Google+ with the wrong expectations. I thought it was Google’s attempt at recreating Facebook – and for that reason I didn’t see how it would ever take off. Yes, Google copies a lot of Facebook’s features, but it offers so much more as well. If you use your Google+ account correctly, the benefits for you and your business could be great.

If you’re unsure about Google+, or have ever thought “it’s never going to make it”, then have a look at the following 6 points and i’m sure you will have a different opinion by the time you’ve finished reading it.

The original article was written by Michael Mothner for Inc.

Here’s one of my current favorite hobbies: I sit down with potential clients, toss out a reference to Google+ and wait for the inevitable reply–that “it’s never going to make it” or “we don’t believe in it.”

Then I slowly shake my head, take a breath, and reveal what Google isn’t telling you about the importance of their social push.

1. It’s not a social network.

You read that correctly. Yes, the inside of Google+ looks like Facebook–with a newsfeed, Circles that look like groups, and photo sharing. With the network effect that Facebook enjoys, however, Google+ will never be a major threat to it. That doesn’t matter.

Google+ as a social network was a Trojan horse to introduce the “+1 Button,” and that matters a great deal, because we are seeing it everywhere from organic and paid listings to blog posts, product listings and YouTube videos. And every time that +1 Button is clicked, it feeds Google’s advertising engine, allowing them to match more targeted ads to you and everyone connected with you through your Google account.

More data means better targeting, which in turn makes Google more money. Brilliant.

2. Adding the +1 button will boost your SEO rankings.

Google says that adding +1 button integration to your web site won’t directly affect your rankings, but that is misleading. It will absolutely affect your SEO rankings, albeit indirectly.

Here’s how: Mike clicks a +1 button, essentially indicating a “social endorsement” of a particular product or site. Later, Jim, who is a Gmail contact of Mike’s, does a search and that site shows up, it shows up with a picture of Mike under that listing and his “endorsement” of the search result.

This has a triple-whammy positive effect:

  • The site gets more visitors because people are more likely to click.
  • They are more likely to buy or convert because of the endorsement
  • The site thus gets a higher than expected click-through rate for its given ranking, which Google then uses as a factor in awarding higher rankings.

The more users who are in your “+1 ecosystem,” the larger this positive effect on traffic, conversion rate and rankings. Wow. If you want, you can stop reading right now and go add the +1 button to your site.

3. Active Google+ users dominate search results.

I am probably like a lot of Google+ users; I set up an account a while back, added a limited number of colleagues, friends, and companies … and then didn’t do much else. However, I use Google dozens of times a day. That means the users or companies that I did add to my Circles have had a major–even absurdly so–impact on my search results ever since Google introduced “Search + Your World.”

In a sense, it is the very mediocrity of Google+ adoption that creates the opportunity for your business to get a payoff from using it.

Blogger Robert Scoble, who is very active on Google+ and one of the few people I put into my Circles, is everywhere for me on Google–from posts, items he has liked and even his tagged photos. It’s social overload–and, in my opinion, not delivering the best experience. But on the flip side, if you are active on Google+ you can be the “Robert Scoble” of your audience, and affect its experience in a way that benefits your business goals.

4. Google+ is great for reputation management.

Nearly every company has some negative review, blog or article online that they would just love to get rid of, usually with no success. But if you have a comprehensive Google+ listing, you can almost certainly get a top spot under searches for your company. That’s something that you control, is positive, and will push those pesky negative posts farther down the search results page.

It’s the same reason that having a presence on Twitter, Facebook, YouTube and Linked in is great: You want to control as much real estate as possible for current or potential clients looking for your company.

5. Google+ gives you more real estate.

Although Google+ takes many common features from Facebook, one of the positive differences is that Google+ posts are naturally longer format. Twitter limits your character length to just 140 characters, and in Facebook it is a posting faux pas to post much more than a sentence.

Google+, however, provides a venue that’s more like a blog; it’s more common there to see full-length posts. And the more content you feed Google, the more it can index and produce in search results–helping your visibility, traffic, and SEO.

6. Google+ isn’t about to disappear.

As a closing note, it is important to know that unlike the short-lived failures of Google Buzz, Wave or Orkut–kudos if you even remember all three–your investment of time and effort in Google+ and +1 is much more likely to pay off. Google has invested heavily in Google+, integrated it across all of its properties, and set the tone for this decade to be the Decade of Social–a battle that it is not going to bow out of any time soon.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2025
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents