7 tips to ensure website conversions

30th May 2022 | | Blog, Marketing, Web design

Getting patients to your website is an achievement in itself, it likely means you are ranking well in the search engines and/or have been recommended by word of mouth. Either way, you’re off to a great start. However, once a patients is on your website, how likely are they to pick up the phone and make an appointment?

7 tips to ensure website conversions: 

1 – It is vitally important that the website has a considered patient journey making for a positive user experience. Make it easy for patients to find important information in no more than 2 clicks.

2 – Use ‘real’ photography and videography over stock wherever possible. People buy people.

3 – Don’t make users wait! A slow website will have even the most patient of people clicking the ‘back’ button.

4 – Keep things focused. Avoid having too many messages on the website, it will confuse the user and no action will transpire.

5 – Update the website often. Outdated or inaccurate information reflects poorly on the practice.

6 – Make it easy to contact you. Be it telephone, email, live chat or social channels, don’t make a patient have to work hard to talk to you.

7 – Cater for mobiles. If your website isn’t as effective on mobile as it is desktop, it’s costing you. Users will invariably look elsewhere if the mobile experience is frustrating them.

Try and visit your website as if it’s the first time you’ve ever seen it, if you think some or any of the above can be improved, take action. You don’t get a second chance to make a first impression.

Give Vicky a call on  01202 677277 or book one via Calendly to talk through ways in which we can help improve your website conversions.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2022
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents