When dentists decide to take the plunge and build their Facebook business page, many have the goal of building new connections for the purpose of gaining new patients or to facilitate existing relationships with their current/ previous patients. However, many struggle to do this, or experience rather limited success. This blog therefore aims to educate dental practices on how to gain more exposure for your practice and how to use Facebook as an important marketing tool.
Here are 8 top tips to use the new Facebook timeline to your advantage:
1) Create a visual experience
Try and make your page as eye catching as possible by using your cover photo at the top of the page to your advantage. You could use your company logo, a photo of the practice, a picture of the practice team.
2) Build Relationships
Use your page as an interactive blog which shows your human side. So don’t just talk about business, let fans know about ‘the other side of the practice’ post about your staff’s personal interests and photos of work social events for example.
3) Post Relevant content
Try to add value to your posts by making sure they are all either informative, entertaining or useful to your target audience.
4) Avoid Jargon
It may be sound impressive to you that you have the latest widget at your practice, however ‘Joe Bloggs’ hasn’t got a clue what you’re talking about and this could alienate and make them nervous to come to your practice.
5) Make your content sharable
Design offers which are easy to ‘like’ or ‘share’ which will increase the reach of your posts and hopefully increase the uptake of your offers adding to your ROI.
6) Encourage photo tagging
Ask your employees to tag photos of themselves this will then appear in their newsfeeds which their friends will see, thus increasing brand awareness.
7) Promote user check ins
When a patient checks in to your practice everyone on their social network will see this. 90% of consumers will trust peer recommendations on social media. This increases your brand awareness again and hopefully new patients!
8) Offer a unique promotion
By having an offer unique to Facebook fans it adds value to ‘liking’ your page as patients won’t receive these special offers anywhere else.
These 8 top tips will help you gain exposure for your Facebook page by building connections and solidifying relationships with existing patients. If you would like some more advice on Facebook pages for your practice or any other social networking sites, give Dental Design a call on 01202 677 277.