Add some creativity to your Facebook cover photos
Your cover image is the perfect space to tell visitors more about your practice and the services that you offer, driving a strong call to action. Here are 8 ways to add a bit of creativity to your social media networks:
1: Inspire a Purchase
You hear a lot about using video to show patients about the services that you offer. The same rules apply with photos. When you show off your services in your Facebook cover image, you’re planting ideas with your patients that can inspire them to engage with you.
2: Express Your Personality
Any kind of visual content is a huge part of marketing, and it’s one of the best avenues to show off who you are and the personality behind your practice. Your cover photo is a great spot to showcase content that aligns with how you present your brand in other places online.
3: Appeal to the Senses
With seasonal changes, you can swap out Facebook cover photos to showcase new services, a smile makeover for those summer months and upcoming weddings, along with new promotions.
4: Promote a Hashtag
Hashtags are powerful. A number of businesses have had great success with tracking the conversations of fans and monitoring the reach of various marketing campaigns and launches. Give your hashtags a prominent space within your Facebook cover photo to promote a campaign and spur engagement.
5: Feature your Fans
If you make fans a part of your cover photo, it will help them feel valued and humanize your company. Incorporate their activity and their “smiles” to tell your practice story. You could also include a milestone in the business etc.
6: Celebrate Memories
Emotions play a huge role in how consumers act and react, so the emotion that your company evokes in someone can have a big impact. Those emotions drive decisions, change a patient’s mindset, prompt action, and can strengthen the loyalty and personal connection someone has with your practice.
7: Promote a Giveaway
There are a lot of ways to notify your followers when you’re holding a giveaway or contest: push notifications, email, flyers, social posts, word of mouth, etc. But a lot of those methods only reach people who are already following you. Your Facebook cover photo is a smart way to make sure that contests are visible to everyone, especially new visitors.
8: Cross-promote Other Social Platforms
If you want more followers on other social networks like Twitter, Instagram, Pinterest, you’ve got to let people know. Use your Facebook cover photo to swap in the occasional image that features your top social channels and encourage people to join you there.
Top Tip: Your cover photo should be the following dimensions – 851 pixels wide x 315 pixels tall.
If you would like any further information then please give the Dental Design team a call on: 01202677277
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