I did a blog about our Advanced Analytics a while back while it was still in beta testing. Now I am pleased to announced that we are now able to offer the service as part of our Elite Pay per Click package.
The service utilises the most advanced analytics software in the UK. It is a complete analytics tracking service with integrated call tracking capabilities. With Advanced Analytics you can track calls from your website and know exactly what marketing activity brought them there.
Whilst the call tracking is only currently avaible to our Elite PPC customers, if you sign for the Elite Package we will install the tracking on your website as well as the PPC landing pages so you can montitor both PPC and SEO marketing channels.
So what is included?
The Advanced Analytics tracks every visitor to a clients site. Recording the network, channel, keyword, location of the visitor, time and date, page views and length of time they visited the site. Website tracking not only tracks the visitors click path but also any online goals they achieve, including click to email or completing a contact us form.
The Advanced Analytics also includes call tracking. It tracks calls and links them back to the keyword which generated the call. The software can track an unlimited number of keywords and visitors and has been designed to handle a billion requests a day.
Advanced Analytics portal
When you sign up to the service you will be provided with a login and password so you can access your stats and call recordings anytime, anywhere.
Network data (cost, clicks, impressions etc)
Advanced Analytics pulls in the networks data (Google/Bing) to enrich the portal with campaign, adgroup, keyword, impressions, clicks and cost information for PPC. Providing a detailed understanding of keywords which are performing and in turn creating efficiencies and increasing ROI, in some cases over 25%.
Offline call tracking
The analytics can track any offline channels too. This could be anything from a direct marketing campaign to a magazine Ad. If you require a telephone number, we can track it.
The Advanced Analytics service also offers call recording, which is very beneficial for training staff or to listen back to sales calls.
0844 and 0843 and geographical numbers
Advanced Analytics offers 0844 and 0843 numbers; there are no call charges when using this type of number if routed to a normal 01/02 geographic number. We can also offer local numbers which are more popular with our clients but there are additional charges for these.
Please contact us on 01202677277 if you want any more information on this service.