Adverts in Google Maps Listing
My blog from the 21st April reported a change in the SERPS in the US showing a Adword adverts in the Google Local Map Listing for business searches on Google Maps.
At the time I had not seen the adverts in any UK search that I had done, but this morning I have seen two adverts in the Map listing for the search term; ‘Edinburgh Dentist’.
We’ll be watching the effect of this very carefully across our SEO and PPC accounts. It is obvious that Google is pushing small businesses to spend on Adwords in order to gain top rankings and traffic to their website.
Our SEO and PPC account management, increasingly enhance each others attributes, working together to provide targeted and relevant traffic to dental practice websites and increase new patient enquiries.
We’ve increased the use of monitoring metrics (such as call tracking) enabling dental practices to fully monitor traffic. This helps online marketing campaign reporting, planning and justification for investment.
It’s only by actively monitoring and adjusting your strategies for both SEO and PPC that the two can work together to give your dental practice the best ROI for your marketing spend.
Give Dental Design a call on 01202 677277 to discuss in more detail.
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