Adwords goes mobile!
Here at dental design we always stress the 
importance of mobile sites and how they benefit local dental practices. Now Google is reiterating our point in their recent blog post about mobile local search ads being “so hot right now”.
By creating a mobile phone targeted pay per click campaign, the ads are more useful for both the consumer and the dental practice. This is because they have a click to call facility. Click to call drives millions of calls per week to thousands of businesses, as it reduces barriers to making contact; its more convenient rather than having the hassle of finding a pen to write down the number etc in which many potential patients in the funnel could be lost.
Furthermore, Google’s hyperlocal search ads contain relevant information such as phone numbers, driving directions and how far away patients are from the practice’s specific location. The high relevancy of these hyperlocal search ads make users much more likely to make contact and become a potential patient.
Additionally, proximity has become a large factor in the rankings of mobile ads. This means that if the consumer’s mobile phone is physically close to the practice, their ad will be more successful in adwords and appear in a more prominent position when using location extensions.
To conclude, mobile targeted advertising has huge advantages for local search and therefore gaining patients in your local area. As Google quite rightly say at the end of their blog post, the most exciting thing is that the possibilities for mobile search is almost endless and its fantastic that practices and patients alike are beginning to take advantage of this new mobile world.
More posts from our team
Five Star
Reviewed Marketing
"Would definitely recommend to a friend"
"I cannot recommend Dental Design highly enough"
"Really great company to deal with"
"Very professional, efficient & adaptive to new situations"
"I cannot recommend them highly enough"
"Has been invaluable and gone out of her way to help us"
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"The team and package offered at dental design was unrivalled"
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with"
"always met with a swift and professional response"
