Blog Posts From Carrie Dyer

Go on, Review us.

29 March 2017 | | Blog, Marketing

If you’re a regular follower of our blogs here at Dental Design, you’ll have picked up on (amongst some other dental marketing gems), the very strong message of just how important it is to get your patients to leave you…

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Diluted Exact Match Keywords

23 March 2017 | | Pay Per Click

In the world of “fake news”, it seems at first glance, as though Googles latest Adwords update leans toward the obscure, and possibly the misinterpretation of meaning. The update is to the way Google Adwords delivers results for “exact” match keywords. There have always…

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Why do I need a specific landing page design?

17 March 2017 | | Blog, Pay Per Click

The SEO /PPC team have just undertaken their Google Adwords exams, myself included. Now that we’ve all passed and there are smug smiles all-around, I thought I’d share some insight following my re-cap of studies for the Google Adwords Fundamental…

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Adwords Exams

10 March 2017 | | Pay Per Click

The Dental Design SEO team have been swotting away these last few days in preparation for the annual Google Adwords Exams. Each team member has either 1 or 2 exams to take depending on the cycle (some exams are biennial)….

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RIP DMOZ – Local SEO Stalwart

3 March 2017 | | Blog

DMOZ — The Open Directory Project that uses human editors to organise websites — is closing. It marks the end of a time when humans, rather than machines, tried to organise the web. The announcement came via a notice that’s…

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5 Star Reviews with 4.8 Rating – Google Ratings Explained

17 February 2017 | | Internet, Marketing

We’ve been encouraging dental practices for some time now to ask patients for Google reviews. The need to gain Google reviews for your local dental practice continues to increase for a number of reasons; The competition has long ago cottoned on….

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Alternatives to Google?

8 February 2017 | | Blog, Marketing, Search Engine Optimisation

So why do we always focus on Google anyway? My generic answer is “that is where the majority of your potential patients are searching for a dentist”. Whilst I stand by this statement, I thought I’d unpack it a bit…

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PPC Keyword Management

3 February 2017 | | Blog, Pay Per Click

Part of the work we do for our PPC accounts here at Dental Design involves Keyword Management. But what exactly does this entail?  PPC keyword management isn’t just one task—it’s a group of tasks. They include: Negative keyword management Keyword…

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Can I park here?

27 January 2017 | | Marketing

As reported by  searchengineland.com, Google has recently announced that the new version of the Google Maps Android app will now tell you how difficult it is to find parking at your destination. This is based on predictive data, similar to how…

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