We may not quite be at the end of the year yet; Christmas tends to be a time of celebration and reflection on the previous 12 months. It’s also a good time of year to consider your marketing efforts of…
What is Facebook Live and How Can I Use it For My Dental Practice?
9 December 2016 | Faye Harris | BlogFacebook Live is the social network’s live-streaming video functionality. Users can broadcast live videos using just their smartphones. Why is this a good thing? First let’s look into the ever increasing prominence of social video. The dominance of social media…
It’s coming to the end of the year; now is the time to reflect on the past year and forecast for the future. One of your goals for 2017 may well be to focus on your marketing- in particular social media….
It’s the most wonderful time of the year! But are you ready? Christmas is around the corner and before you know it, you’ll be returning to the practice with a stomach full of Turkey and memories of Christmas cheer ready…
What is social proof and why is it important? From a psychological perspective, it has been found that humans are naturally inclined to do what the majority are doing because they want to conform. The theory goes that the more…
Have you dipped your toes in the water with Instagram for your dental practice? Are you struggling to gain followers? With more than 300 million active monthly users, Instagram offers the opportunity to reach new users without buying ads (although…
Online reputation is important for every business, in particular dental practices and social media has only escalated the need. So, how in this modern age of tech savvy patients, who are confident in expressing their opinions on all platforms, can…
Halloween isn’t traditionally celebrated by dentists in the same way it is loved by children. This is due to the sugar filled treats provided to little ones dressed as their favourite scary characters (we’re sure a few ‘demon dentists’ are…
Whilst the dental profession is a caring industry, there’s certainly still a need to increase patient numbers and to promote higher end treatments to improve the practice’s bottom line. We’ve all heard the saying – “it’s easier to sell to…
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