Blog Posts From Fiona

It might sound like a silly question, but do the reviews you share on your website appear genuine to the prospective patients reading them? GROWTH IN ONLINE REVIEW DEPENDENCE Bright Local has studied how impactful customer reviews are on purchasing…

Despite dental practices gradually being allowed to offer treatment in the UK, the level of interest in available services like emergency treatment is still a far cry from where it used to be. The need for these services hasn’t gone…

Even before the pandemic changed the face of dentistry, practices were starting to adopt a fully paperless way of working. The obvious eco-benefit for reducing paper and waste is incentive enough, but now it’s clear that digital communications bring about…

Businesses across the world have been significantly impacted by the sudden need to forcefully shut down what we know to be our ‘normal’ lives. Unlike many businesses, however, dental clinics in the UK have been left in the dark about…

Unsure of what content to post online during the Coronavirus outbreak? You’re not alone. Many businesses are feeling lost when it comes to saying and doing the right thing on their social media during this time. Tensions are high right…

What’s in a hashtag? The humble hashtag has found a new lease of life in recent years, having been adopted as the main mode of discoverability in organic social posting. Using hashtags in your posts helps you to label your…

Meta title tags and descriptions are short pieces of text that help to describe the purpose of your website’s pages. They aren’t visible in the website content, however, they are displayed in the search engine results pages (SERPs), which are…

Your dental clinic is based in a certain location. You want to make sure people in and around that location know about your clinic. So how do you reach out to them effectively and in a way that doesn’t cost…

We all know fast websites convert more than slow ones. Optimising your site for speed is an ongoing process to ensure visitors don’t jump ship at the first hurdle, or load signal. What if visitors were shown how well your…