It might sound like a silly question, but do the reviews you share on your website appear genuine to the prospective patients reading them? GROWTH IN ONLINE REVIEW DEPENDENCE Bright Local has studied the impact customer reviews are on purchasing…
It might sound like a silly question, but do the reviews you share on your website appear genuine to the prospective patients reading them? GROWTH IN ONLINE REVIEW DEPENDENCE Bright Local has studied the impact customer reviews are on purchasing…
Online reviews are vitally important for local businesses, not only for online reputations but for search engine rankings as well. Reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review, positive or negative, could influence a…
Email marketing is a highly popular, direct marketing channel and it can be a great tool for dentists to market to their existing patients. Attracting new patients through SEO and PPC campaigns is vitally important for any dental practice, however…
PPC, in our view, is one of the most importance channels that can drive traffic to your dental practice’s website. Your ads are immediate visible and, unlike SEO, you can target multiple locations (especially useful for clinics in London). It…
An FAQ page, typically for treatments, provides answers to common queries patients may have. It is usually a list of common questions patients ask, with expanded answers on the page. As an FAQ section can provide a large amount of…
Onpage SEO is vital for your dental website to rank well in the search engines. On- page optimisation refers to all measures that can be taken directly on your website (the coding and set up) in order to improve its…
Halloween is the time of year to embrace all things spooky! As a result, I’ve been inspired to put together a list of Pay Per Click (PPC) mistakes that will frighten even the most fearless of Dentists… PPC is a…
Google MUM update – Everything you need to know. They say mother always knows best…but what about Google’s MUM update? Google has recently launched their latest algorithm update to improve the way we search and to make the results more…
Website loading speed is a priority for the overall user experience and it’s now becoming one of the most important ranking factors. Last November Google announced they were introducing Core Web vitals as part of their algorithm and becoming ranking…