It might sound like a silly question, but do the reviews you share on your website appear genuine to the prospective patients reading them? GROWTH IN ONLINE REVIEW DEPENDENCE Bright Local has studied the impact customer reviews are on purchasing…
Making reviews work for your practice in 2022
11th March 2022 | Marcus Amberton | Marketing, Search Engine OptimisationOnline reviews are vitally important for local businesses, not only for online reputations but for search engine rankings as well. Reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review, positive or negative, could influence a…
Email marketing is a highly popular, direct marketing channel and it can be a great tool for dentists to market to their existing patients. Attracting new patients through SEO and PPC campaigns is vitally important for any dental practice, however…
PPC, in our view, is one of the most importance channels that can drive traffic to your dental practice’s website. Your ads are immediate visible and, unlike SEO, you can target multiple locations (especially useful for clinics in London). It…
What is an FAQ page and how can it benefit your website?
22nd December 2021 | Marcus Amberton | Marketing, Search Engine OptimisationAn FAQ page, typically for treatments, provides answers to common queries patients may have. It is usually a list of common questions patients ask, with expanded answers on the page. As an FAQ section can provide a large amount of…
Onpage SEO is vital for your dental website to rank well in the search engines. On- page optimisation refers to all measures that can be taken directly on your website (the coding and set up) in order to improve its…
Halloween is the time of year to embrace all things spooky! As a result, I’ve been inspired to put together a list of Pay Per Click (PPC) mistakes that will frighten even the most fearless of Dentists… PPC is a…
Google Mum…does she know best?
21st September 2021 | Marcus Amberton | Marketing, Search Engine OptimisationGoogle MUM update – Everything you need to know. They say mother always knows best…but what about Google’s MUM update? Google has recently launched their latest algorithm update to improve the way we search and to make the results more…
The importance of a fast loading website
30th June 2021 | Marcus Amberton | Search Engine OptimisationWebsite loading speed is a priority for the overall user experience and it’s now becoming one of the most important ranking factors. Last November Google announced they were introducing Core Web vitals as part of their algorithm and becoming ranking…
Reviews2022
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