Google MUM update – Everything you need to know. They say mother always knows best…but what about Google’s MUM update? Google has recently launched their latest algorithm update to improve the way we search and to make the results more…
Website loading speed is a priority for the overall user experience and it’s now becoming one of the most important ranking factors. Last November Google announced they were introducing Core Web vitals as part of their algorithm and becoming ranking…
During this pandemic, understandably dental practices are seeking ways to become more cost-efficient. However this doesn’t mean PPC should be completely dropped from your marketing strategy. Long term cutting of all PPC spending will eventually dry up your new patient…
You probably have heard about the introduction by ICO (Information Commissioner’s Office) on a ‘cookie’ law that has been introduced for all websites in the UK. This law states that the internet user must give his express consent to websites…
The current crisis caused by the COVID-19 outbreak has turned our world upside down. The UK has been in and out of lockdown for almost a year now, which has had a massive impact on our way of life. This…
Google appears to be testing the water when it comes to consumer reaction to its ‘Google Guaranteed’ green badge in places other than just Local Services Ads (LSAs). The media giant has been promoting its two ‘certificates of trust’ –…
Nearly 75% of adults in the UK use social media – which it makes it a critical part of any local business strategy. Indeed, social media is one of the best ways to connect with patients already at your practice,…
Dental marketing is a process to promote your dental practice; ultimately resulting in your dental practice attracting more new patients as well as keeping hold of your existing ones. Marketing is key to growing any business and for making that…
Virtual consultations never tended to be popular in the dental industry, but as a result of the Covid-19 pandemic, now they are a necessity. Until a few months ago, unless you lived somewhere very remote, it will have been easy…
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