Blog Posts From Marcus

During this pandemic, understandably dental practices are seeking ways to become more cost-efficient. However this doesn’t mean PPC should be completely dropped from your marketing strategy. Long term cutting of  all PPC spending will eventually dry up your new patient…

The world on the other side of the lockdown is already shaping up to be one that’s more virtual. With social distancing in place for the unforeseeable future, and a strict triage system to keep your practice and patients safe,…

Just because you’re in lockdown doesn’t mean you’re locked out of helping your patients. Your website is essentially an extension of your practice, one that can be reached at all times from the comfort of the home. It’s the ideal…

Website loading speed is a priority for the overall user experience and it’s now becoming one of the most important ranking factors.  Nowadays people don’t have the patience to wait more than five seconds for a page to load. If…

As a Dental Practice owner, you have probably heard of Facebook business pages and Facebook Likes. Facebook Likes are probably the most important factor in being a success on Facebook. Without them, you will find that your posts and business…

Online reviews are vitally important for local businesses, not only for online reputations but for search engine rankings as well. Reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review, positive or negative, could influence a…

One of the main objectives for the SEO team at Dental Design is to keep up to speed with any Google updates. This ensures we are following Google’s best practices when it comes to search engine optimisation work and that…

A conversion rate is the ratio of visitors who convert website visits into desired actions. For a dental website this would be the ratio of website visitors who then call or email your practice to book an appointment. Conversions are…

What do you say when you search for something online? You ‘google it’. Most Dentists know that it is more important to rank well for Google rather than Yahoo or Bing but how much market share does Google actually command…