That time of year has rolled around again, the spreadsheets are out, the accountant is asking sensible questions, and someone has inevitably said, ‘Right, what are we actually spending next year?’ When a private dental practice is planning its budget…
If digital marketing were a dentist then Google Ads would be the reliable, friendly old practice you’ve been going to for years. The one who’s great at what they do, never lets you down and that everyone automatically thinks of…
So it’s January, you’ve had a few weeks off (if you’re lucky), you’re up to you eyeballs in it, your reception team are swamped and the phone is ringing. You know that every missed call is a missed opportunity. Every…
Have you ever visited a website and seen a pop-up message from an “employee” offering assistance? Chances are it was a chatbot rather than a real person. The growing use of chatbots for customer service is part of a larger…
When it comes down to SEO, one of the most important steps in order to optimise your site is to target the right keywords and keyword phrases. Increasing the overall traffic to your site is very important, but this traffic…
AI is revolutionising how SEO is done, offering exciting opportunities for dentists to boost their online presence and attract new patients. Here at Dental Design, we’re committed to staying at the forefront of the industry, and that includes embracing AI…
At Dental Design, one of the main objectives for the technical team is to keep up to speed with any Google algorithm updates. This ensures our SEO work aligns with Google’s latest best practices, maximising website visibility and organic traffic…
Targeted keywords are the building blocks of a successful online presence for your dental practice. They’re the words and phrases potential patients use to search for your services, making them crucial for attracting them through your online marketing efforts. Here…
Increasing your patient base is important for most dental practices so choosing which marketing channels to focus your adverting on is an important decision. More traditional forms of advertising, such as a Yellow Pages listing, are now redundant and TV,…
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