You probably have heard about the introduction by ICO (Information Commissioner’s Office) on a ‘cookie’ law that has been introduced for all websites in the UK. This law states that the internet user must give his express consent to websites…
You probably have heard about the introduction by ICO (Information Commissioner’s Office) on a ‘cookie’ law that has been introduced for all websites in the UK. This law states that the internet user must give his express consent to websites…
The current crisis caused by the COVID-19 outbreak has turned our world upside down. The UK has been in and out of lockdown for almost a year now, which has had a massive impact on our way of life. This…
Google appears to be testing the water when it comes to consumer reaction to its ‘Google Guaranteed’ green badge in places other than just Local Services Ads (LSAs). The media giant has been promoting its two ‘certificates of trust’ –…
Nearly 75% of adults in the UK use social media – which it makes it a critical part of any local business strategy. Indeed, social media is one of the best ways to connect with patients already at your practice,…
Dental marketing is a process to promote your dental practice; ultimately resulting in your dental practice attracting more new patients as well as keeping hold of your existing ones. Marketing is key to growing any business and for making that…
Virtual consultations never tended to be popular in the dental industry, but as a result of the Covid-19 pandemic, now they are a necessity. Until a few months ago, unless you lived somewhere very remote, it will have been easy…
During this pandemic, understandably dental practices are seeking ways to become more cost-efficient. However this doesn’t mean PPC should be completely dropped from your marketing strategy. Long term cutting of all PPC spending will eventually dry up your new patient…
The world on the other side of the lockdown is already shaping up to be one that’s more virtual. With social distancing in place for the unforeseeable future, and a strict triage system to keep your practice and patients safe,…
Just because you’re in lockdown doesn’t mean you’re locked out of helping your patients. Your website is essentially an extension of your practice, one that can be reached at all times from the comfort of the home. It’s the ideal…