Blog Posts From Marcus

A conversion rate is the ratio of visitors who convert website visits into desired actions. For a dental website this would be the ratio of website visitors who then call or email your practice to book an appointment. Conversions are…

What do you say when you search for something online? You ‘google it’. Most Dentists know that it is more important to rank well for Google rather than Yahoo or Bing but how much market share does Google actually command…

Dental marketing is a process to promote your dental practice; ultimately resulting in your dental practice attracting more new patients as well as keeping hold of your existing ones. Marketing is key to growing any business and for making that…

Here at Dental Design, we’re always looking into new ways we can help your dental practice attract new patients. Our latest research has confirmed that Facebook advertising is a great way of reaching potential patients. How does it work? The…

People often ask me ‘what it is like to travel around the country?’ and ‘don’t you get bored of taking pictures of dentists?’ The answer is always no, no I don’t. There’s not many jobs where you can travel from…

Voice search usage is seeing unprecedented growth, with personal assistant apps such as Siri and Cortana and devices such as Google Home leading the way. It has been identified by the world’s leading technology providers as a huge opportunity to acquire…

PPC, in our view, is one of the most importance channels that can drive traffic to your Dental Practice’s website. Your ads are immediate visible and ,unlike SEO, you can target multiple locations (especially useful for clinics in London). It…

An FAQ page, typically for treatments, provides answers to common queries that are asked repeatedly, or questions that your patient might find embarrassing to ask. By providing them in one place you don’t have to answer them multiple times, and the…

Google have decided to take a slightly different approach when capturing views of the desert for Google Street View. Instead of using a Google car, they have been enlisting the services of Raffia the camel. Helpful Raffia has been equipped…