Blog Posts From Matt Keech

Back to Basics: Why organic SEO will still get you more patients than anything else

19 July 2024 | | Marketing, Search Engine Optimisation, Social Media

Many of us are guilty of trying to look for the next big thing in every walk of life. Your iPhone is 3 years old so now you need the latest one. That TV in your lounge is only 60”,…

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Less is more: Why focused websites are best for SEO

12 June 2024 | | Marketing, Search Engine Optimisation

How many treatments does your practice offer? Including cosmetic dentistry, facial aesthetics, hygiene – is it 50? 70? 100? Does your website have a page for complex tooth extractions, or for talon cusps, or supernumerary teeth? Surely the more pages…

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Templated websites or bespoke websites? What’s the difference?

13 May 2024 | | Creative Design, Marketing, Web design

Creating a dental website is easy, isn’t it? Hop on Wix, find a template you like, chuck some info in, add a few pictures, bish bash bosh, you’re done. Probably only took you an afternoon. Or maybe you’ve really pushed…

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When should I start SEO for my dental website?

17 April 2024 | | Marketing, Search Engine Optimisation

Perfect planning prevents poor performance. I’m sure you’ve heard this pleasantly perfunctory phrase previously (hold for applause). The fact of the matter is that it’s true in almost every facet of life and that includes, you guessed it, in dental…

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How old is old? When to replace your website

25 March 2024 | | Blog, Marketing, Web design

The average dental website’s lifespan is around 7 years. That’s the length of time from the day it goes live to the day it no longer fulfils its purpose. That purpose of course being bring in more patients to the…

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So you need a new website, but why?

2 February 2024 | | Marketing, Web design

At around this time of year we often have plenty of enquires from clients that want to design or redesign their website. This makes sense of course. It’s a new year, you’re looking for a fresh look, out with the…

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How do you get through January? One stage at a time

3 January 2024 | | Marketing, Pay Per Click, Search Engine Optimisation, Social Media, Web design

This month, perhaps more than any other month of the year, can be overwhelming. Now this is partially our own fault. After all, we’ve spent the last week or so of the previous month doing everything possible to avoid work,…

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And on the 13th day of Christmas my website gave to me….

1 December 2023 | | Blog, Lead Generation, Marketing

Let’s just skip December shall we? We all know what’s going to happen. The regular patients will come in, the winter whitening will do well and then as we get towards the big day it’ll all go quiet. But that’s…

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The difference between being busy and being profitable

29 August 2023 | | Blog

One of the biggest changes in the dental industry since coming out of the Covid lockdowns has been that, for the most part, patients are in steady supply. Whether this is due to the closure of NHS practices, or practices…

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