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Blog Posts From Toby

Page Experience Update

30th November 2020 | | Search Engine Optimisation, Web design

Google has provided information for some time now on the upcoming “Page Experience Update” that is expected to drop around May 2021. This may feel like a long time away, however if 2020 has taught us anything, time flies QUICK!…

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How COVID-19 Affects Search Volume

22nd October 2020 | | Marketing, Search Engine Optimisation

Researching and analysing keywords and their search volume is vital in developing a search engine optimisation strategy. Knowing what terms are popular and achievable to rank for is a step in the right direction for funneling users into your website….

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Google to Tackle Business Listing Name Weight

2nd September 2020 | | Search Engine Optimisation

Having a business listing with a high visibility have been on SEO’s task lists more and more as the years have gone on. This is due to the fantastic features that Google have provided for the “Snack Pack”, the three…

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Internet Explorer Discontinued after 25 Years

19th August 2020 | | Internet, Marketing

The once giant internet browser (95% market share between 2002 – 2003) will no longer be supported in August 2021, announced by Microsoft today. Despite IE only having a minuscule market share nowadays compared to their previous decade’s success, this…

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Marketing for Dentists after COVID Lockdown

11th August 2020 | | Marketing

A lot has been disrupted in these unprecedented times, including your marketing plans. 2020 may have been the year you were planning on ramping up your advertising but has now had to take a back seat. This sudden brick wall…

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Google Extends Mobile-First Indexing Deadline

22nd July 2020 | | Web design

On July 21st 2020 Google Webmasters blog announced that Google will pushing back the deadline for web-wide mobile first indexing. This is most likely due to delays caused by COVID-19 and Google providing more time for businesses to prepare and…

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Considerations for PPC Campaigns after your Dental Practice Reopens

6th July 2020 | | Pay Per Click

COVID-19 has caused major deviation in almost all dental practice’s marketing plans. What would’ve been planned out over the course of the summer months has had to be overhauled and reconsidered to ensure relevancy in these times. Google Ad campaigns…

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Benefiting from Google Ads COVID-19 Credit Scheme

21st May 2020 | | Pay Per Click

Google Ads have announced they are providing small-medium businesses free ad credit to support advertising budgets. Many businesses have been affected during COVID-19 on a financial level but it is important to continue advertising to hit the ground running when…

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Paid Advertisement (Google Ads) During COVID-19

23rd April 2020 | | Marketing, Pay Per Click

During these uncertain times where many daily routines and activities have come to a sudden stop, businesses have had to adapt in ways that were not before considered. As a whole in the UK, most non-essential businesses are closed or…

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