Blog Posts From Toby

Why have my Rankings Suddenly Dropped?

12th December 2019 | | Search Engine Optimisation

Sustaining high keyword rankings for your website is detrimental for gaining website traffic (In an SEO only standpoint). What makes you “rank” for a keyword is based on the level of search engine optimisation your website has. The factors that…

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digital marketing methods

Why a Local Business Should Utilise Digital Marketing

2nd December 2019 | | Internet, Marketing

In a recent study by Search Engine Journal, they suggest over 50% of local business websites receive less than 500 visits per month. It was discovered that with a data pool of over 11,000 websites the average traffic sources were;…

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BERT: What is Google’s Latest Algorithm Update?

25th October 2019 | | Blog, Search Engine Optimisation

“The biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.” – Pandu Nayak (Google’s Vice President of Search) Only a minor update then… What is B.E.R.T Google update? This…

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algorithm-updates

Understanding Algorithm Updates

3rd October 2019 | | Blog, Search Engine Optimisation

Algorithm updates are a change or improvement in how the search engine reads and understands a Google user. The algorithm is constantly building a profile on a user then uses this to deliver personalised search results. Google’s aim is to…

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Spam SEO Offers – Don’t Become a Victim

8th July 2019 | | Marketing, Search Engine Optimisation

Spam SEO Offers – Don’t Become a Victim

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Keywords

5 Tips On Picking The Right SEO Keywords

28th June 2019 | | Blog, Marketing, Search Engine Optimisation

When it comes down to SEO (Search Engine Optimisation) one of the most important steps is picking the right keywords and keyword phrases. Increasing the overall traffic to your site is a priority, but attracting the right type of audience…

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seo-methods

6 Toxins of SEO

10th June 2019 | | Search Engine Optimisation

Optimising websites to rank for number one is everyone’s goal, many factors go into this process and lots of time and effort. In the industry there’s many guidelines from Google themselves in what the best practice is, providing an insight…

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how to optimise google my business

How to Increase Patient Signups with Google My Business

20th May 2019 | | Blog, Marketing, Search Engine Optimisation

The visibility power of a page one ranking on Google Search Engine Results page is substantially higher than page two. With a Google My Business listing you’re providing an additional channel of potential page one traffic. “This traffic means guaranteed…

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7 CONTENT QUALITY FACTORS AND HOW TO MEASURE THEM

4th April 2019 | | Blog, Search Engine Optimisation

It’s still clear that in 2019 high quality content is up at the top in regards to ranking signals. Google’s mission is to ensure the web is within guidelines of what trustworthy content is, in August 2018 we saw this…

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