Blog Posts From Toby

Paid Advertisement (Google Ads) During COVID-19

23rd April 2020 | | Marketing, Pay Per Click

During these uncertain times where many daily routines and activities have come to a sudden stop, businesses have had to adapt in ways that were not before considered. As a whole in the UK, most non-essential businesses are closed or…

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Coronavirus Guidance for Dental Websites

12th March 2020 | | Marketing, Web design

Over the past couple of months the COVID-19 virus has increased to a point where public health and safety is at the focus pinnacle. Public health locations such as Dental practices have been supplied specific guidance on how best to…

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Mobile First Indexing Announced for the Entire Web

6th March 2020 | | Internet, Search Engine Optimisation, Web design

Mobile first indexing was first introduced with various experimental testing for a couple years until the roll-out begun. This was a milestone algorithm update for Google, Webmasters, and the norm of website designs as a whole. It caused a shift…

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Google Ads Introduces Lead Form Extensions

17th February 2020 | | Pay Per Click

Google Ads is a proven platform to bring in high quality traffic and hot leads to your marketing funnel. The platform allows you to target individual keywords that are relevant to your business and promote ads to users searching them….

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why to update your google business listing

Why it is so important to keep your Google listing up to date

24th January 2020 | | Internet, Marketing

First of all, if you do not have a Google My Business account…go make one! Secondly, I’m going to explain why it is so important to keep your Google Listing up to date – keeping opening times, business photos, and…

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7 Poor SEO Habits to Forget in 2020

17th January 2020 | | Search Engine Optimisation

With the world of Search Engine Optimisation being extremely wide, there can be uncertainties on what may or may not be best practice. What we do know is what does work and what can get your site penalised. Bad habits…

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Why have my Rankings Suddenly Dropped?

12th December 2019 | | Search Engine Optimisation

Sustaining high keyword rankings for your website is detrimental for gaining website traffic (In an SEO only standpoint). What makes you “rank” for a keyword is based on the level of search engine optimisation your website has. The factors that…

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digital marketing methods

Why a Local Business Should Utilise Digital Marketing

2nd December 2019 | | Internet, Marketing

In a recent study by Search Engine Journal, they suggest over 50% of local business websites receive less than 500 visits per month. It was discovered that with a data pool of over 11,000 websites the average traffic sources were;…

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BERT: What is Google’s Latest Algorithm Update?

25th October 2019 | | Blog, Search Engine Optimisation

“The biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.” – Pandu Nayak (Google’s Vice President of Search) Only a minor update then… What is B.E.R.T Google update? This…

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