As the world wide web becomes more and more crowded it seems like everyone has a website these days. But out of all the sites currently online, how many of them do you think actually do a good job? The percentage that do not make common design mistakes is likely to be very low. So with that in mind, let’s take a look at the most common mistakes:
The internet is a very fast-paced environment in which millions of companies are competing for the attention of your potential customers. One of the biggest mistakes you can make in your web design is to prepare a site which does not clearly outline the nature of your business and the services that are available online. This information needs to be obvious and should appear on the first page of the website that browsers are likely to encounter. If you make your website too difficult to understand your potential customers will move on within seconds.
Another common mistake that can be made in web design, particularly by the inexperienced, is the use of loud and conflicting colour schemes. Certainly contemporary web design does allow for the use of a myriad of colours and background patterns, but that doesn’t mean you need to use seven different themes on each page. Pick two or three colours that evoke the mood of your business and are not so harsh that your customers will need to wear sunglasses to browse through the site! Use colour in moderation.
Just as with colour, current trends in web design offer a huge array of possible font styles, sizes and animations. However, the one style of lettering that will always be in style is one that is easy on the eyes. Some font types to avoid are fancy fonts that are almost illegible, small fonts and blinking text. You want to make your customers’ time on your website as enjoyable as possible and this intent must be reflected in all areas of your web design.
Take a look at this article – note how each point is numbered and broken down into smaller paragraphs with bold subheadings. This kind of layout is perfect for websites because it allows visitors to quickly scan each page for the information they seek. In your web design, it’s a good idea to use bullet points, small paragraphs, bold headings and subheadings to make text easily accessible.
This point doesn’t need too much explanation – no doubt we’ve all logged on to a website that is an example of this mistake. A functional web design should not include extensive links that each open a new window because it makes browsing slower, more confusing, and is unlikely to operate correctly on mobile platforms.
This may sound like common sense, but don’t forget to include the all the basic information about your business on your website. It’s surprising, but some websites fail to include a map of their location, business hours and full list of contact details. Your web design should make this information clear and prominent.
This article is from JustCreativeDesign.com. Visit their site for more design related articles.