Boosting Your Online Visibility
It is a well-known fact that consumers today do most, if not all, of their research into products and services online. It is no wonder therefore that the online environment has become a bit competitive with everyone fighting for visibility.
Our job at Dental Design is to understand your competitors and make you as visible as possible, because ultimately the more visible you are online the more likely you’re going to receive enquiries.
There are a multitude of techniques that we have to make our client’s visible online, and below are just a few that help boost your website’s exposure:
Optimising Meta data – titles and descriptions
The meta data on your website is important and needs to be optimised correctly to signal to Google what your page should be found for. The title tag on each page needs to contain the keywords you would like to be found for but also follow Google’s guidelines to not appear spammy. The meta description, whilst not necessarily a ranking factor, can help with the website’s click through rate, as the more appealing the description is the more likely users will click on your result when they carry out a search.
Internal linking
Your webpages need to link to other pages on your website to help users navigate through your site. However this isn’t the only reason you should be linking to other pages on your website, as if done correctly you can also pass on some SEO benefit to these pages.
Link building and Citation building
This is one of the most important SEO strategies to have if you are serious about improving your online visibility. Building links back to your website and citations of your business else where on the web helps build up your website’s authority, with each link or citation acting as a “vote” to your website.
The problem many people face is that they sometimes build the wrong links, and instead of helping the website they actually harm the website’s SEO. We have built up a database of good links and, coupled with the software we use, we are able to identify other links that your competitors might be using.
Other activities: social media, PPC, copywriting
Whilst SEO is important to help boost your website’s visibility, it is not the only activity you should be doing.
Social media – helps you build up a following and with the right content and engagement it can help spread your brand name to your patients’ friends and family.
Google ads (PPC) – helps promote the practice and treatments in your location and surrounding locations.
Copywriting – the right content on your website will not only help convert visitors into patients, but it also helps with your SEO efforts as well.
Are you on the right SEO package?
We have arranged our on-going SEO and management service into 3 packages with increasing levels of SEO activity. As we have mentioned above, online visibility is important and, if your rankings have slipped or have been a bit static for a while, it is possible that your competition have increased the amount of SEO they are doing and you need to follow suit.
If you are already a client of ours feel free to contact your account manager to discuss increasing your package.
If you are not currently a client, please feel free to give us a call on 01202 677277 and one of our development team will gladly talk through the benefits of our packages.
Inspiration taken from – Search Engine Journal
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