The Advertising Standards Agency (ASA) has announced that from the 31st January they will be actively monitoring Social Media accounts in a bid to crack down on the advertisement of Botox.
Dental Practices now need to make sure that any adverts or posts on social media platforms do not mention Botox treatments.
Botulinum Toxin, the active ingredient in anti-wrinkle injections is a Prescription Only Medicine (POM). The advertisement of a POM is against the Committee of Advertising Practice’s (CAP) guidelines. Therefore, adverts for Botox are in breach of this.
It’s important to remember that while Botulinum Toxin is most commonly known as Botox, other brands include Vistable, Dysport, Bocouture, and Azzalure.
The CAP’s regulations state that the promotion of Botulinum on social media is not allowed. This includes paid ads, posts on your pages and as a part of influencer marketing.
Overall, Botox and other POMs cannot be advertised to the public on social media channels.
Read the full ASA guidelines here
If you have any questions about the new guidelines for promoting Botox on social media please get in touch.
Find out more about advertising Botox treatments on other platforms in the following posts: