For many dental practices, website traffic is a key performance metric, as it reflects the visibility and reach of the practice online. Still, many people tend to place too much emphasis on short-term traffic changes, especially when numbers unexpectedly rise…
Ad rank is a pivotal factor in determining the visibility and success of your Google Ads campaigns. For dental practices, understanding and optimising ad rank can significantly impact patient acquisition and practice growth. Let’s delve into the key aspects of…
It’s well-known that Google is essential for boosting online presence, especially for dentists looking to grow their patient base. This isn’t just a guess—statistics show that online searches play a key role in driving success for dental practices. But, if…
Have you ever wondered about the potential patients who visit your dental practice’s website but never make an appointment? This is a common occurrence in the healthcare industry. However, with the powerful tool of remarketing, you can bridge this gap…
Google is always finding new ways to make searching the web easier. One of their latest updates is Google AI Overviews. How does this impact you? Google’s AI technology analyses billions of web pages to understand their content. It then…
Your patients are the most valuable asset to your business. They’re not just faces in the chair; they’re the foundation of your practice’s success. But how do you measure that value? It goes beyond the revenue from a single appointment….
Imagine your dental website as your digital storefront. A welcoming, informative one can attract new patients and keep your practice thriving. But, a cluttered, outdated website can drive potential patients straight to your competitors. Since your website is the heart…
Google has announced it will begin rolling out its latest spam update this month. Today we released the June 2024 spam update. It may take up to 1 week to complete, and we’ll post on the Google Search Status Dashboard…
One important aspect of a successful Google Ads campaign is Ad Strength. While it’s a valuable metric for assessing ad health, it doesn’t always take centre stage when developing a campaign. However, there’s been a recent surge in discussions surrounding…
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