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Google appears to be testing the water when it comes to consumer reaction to its ‘Google Guaranteed’ green badge in places other than just Local Services Ads (LSAs). The media giant has been promoting its two ‘certificates of trust’ –…

We are constantly advising clients to often post new content to keep the website fresh and to ensure regular indexing and a blog post is a brilliant way to do this. Not only are you updating the website with new…

It might sound like a silly question, but do the reviews you share on your website appear genuine to the prospective patients reading them? GROWTH IN ONLINE REVIEW DEPENDENCE Bright Local has studied how impactful customer reviews are on purchasing…

Despite dental practices gradually being allowed to offer treatment in the UK, the level of interest in available services like emergency treatment is still a far cry from where it used to be. The need for these services hasn’t gone…

Even before the pandemic changed the face of dentistry, practices were starting to adopt a fully paperless way of working. The obvious eco-benefit for reducing paper and waste is incentive enough, but now it’s clear that digital communications bring about…

With the UK slowly following the rest of Europe in easing its lockdown restrictions, plans can begin to be made for marketing ahead. Dental practices, faced with wide-ranging information on best practice, have been precautionarily shut and therefore a world…

Businesses across the world have been significantly impacted by the sudden need to forcefully shut down what we know to be our ‘normal’ lives. Unlike many businesses, however, dental clinics in the UK have been left in the dark about…

Unsure of what content to post online during the Coronavirus outbreak? You’re not alone. Many businesses are feeling lost when it comes to saying and doing the right thing on their social media during this time. Tensions are high right…

Our first reaction to a worldwide pandemic is to usually go straight into panic mode! While this is completely normal, I’ll be going through some quick tips on how you can spend some of that free time productively to ensure…