With most of our marketing platforms situated online nowadays, the vocabulary you use can make a big impact and could mean the difference between a client choosing to use your services or go elsewhere. Research shows that users spend between…
If you would like to grow your business or customer/patient base, you should first look at the impression you are making. Your logo is the first thing that people notice about you. It represents you and your business and is…
Content is the backbone of an effective SEO strategy. Search engines such as Google aim to give users the best search experiences – this now includes featured snippets. Google’s featured snippet is a unique result that stands out among the…
SEO is one of the most important long-term strategies for bringing organic traffic to your website, however a high number of online visitors doesn’t always necessarily mean more patients walking into your practice. To ensure users on your website are…
Reaching the first page of Google is not an easy (or quick) task. Even with excellent SEO, it may take months for your website to be seen by users searching for your practice – this is where Paid Google Ads…
Live chat is an integral part of good customer experience because it allows you to seamlessly connect with your patients in real-time, directly on your website. With businesses having to adapt their forms of communication during lockdown it resulted in…
You probably have heard about the introduction by ICO (Information Commissioner’s Office) on a ‘cookie’ law that has been introduced for all websites in the UK. This law states that the internet user must give his express consent to websites…
Including and writing a blog for your website is a good idea. If you have a blog section on your site and add regular posts that are high quality and on subject matters relevant to your audience, it can make…
Keywords are one of the many basic foundations of SEO. They are the result of what searchers use to find you online. It is these variables that you will want to take your time on to improve your chances of…
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