Blog Posts On Blog

How to Achieve a Balance Between Your PPC and SEO

21 November 2024 | | Blog, Pay Per Click, Search Engine Optimisation

Digital marketing has revolutionised the way dental practices connect with potential patients. By understanding and leveraging the power of SEO and PPC, you can significantly boost your online visibility and attract more patients to your practice. Understanding SEO and PPC…

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The Future of Dental Practice Communication: AI Dental Chatbots

28 October 2024 | | Blog, Internet, Lead Generation, Marketing, Technology

If you’ve ever needed customer support via webchat, you’re probably familiar with the frustrations it can bring. Traditional webchats often lack reliability and consistency. For dentists, delivering accurate information promptly to patients is essential, especially with the rising competition. One…

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Case Study: Social Ads Success for Invisalign Open Day

24 October 2024 | | Blog, Social Media

Client: Hurst Dental Goal: Drive leads for an Invisalign Open Day Campaign: Multi-channel campaign including organic, email, PPC, and Meta Ads The Challenge Hurst Dental was gearing up for a crucial Invisalign Open Day in mid-October. The goal was to…

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Google Ads vs. Microsoft Ads: Which Platform Wins for Your Dental Marketing Goals?

24 October 2024 | | Blog, Pay Per Click

When it comes to digital advertising for dental practices, the opportunities are endless with Google Ads and Microsoft Ads. Both platforms offer exciting possibilities for reaching targeted audiences and driving conversions. Whether your goal is to attract new patients or…

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When to Worry About Website Traffic Fluctuations for Your Dental Practice

26 September 2024 | | Blog, Marketing, Search Engine Optimisation

For many dental practices, website traffic is a key performance metric, as it reflects the visibility and reach of the practice online. Still, many people tend to place too much emphasis on short-term traffic changes, especially when numbers unexpectedly rise…

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Ad Rank in Google Ads: A Dental Marketing Perspective

26 September 2024 | | Blog, Pay Per Click

Ad rank is a pivotal factor in determining the visibility and success of your Google Ads campaigns. For dental practices, understanding and optimising ad rank can significantly impact patient acquisition and practice growth. Let’s delve into the key aspects of…

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Site Speed

Google Search Statistics All Dentists Should Know!

24 September 2024 | | Blog, Internet, Marketing, Search Engine Optimisation

It’s well-known that Google is essential for boosting online presence, especially for dentists looking to grow their patient base. This isn’t just a guess—statistics show that online searches play a key role in driving success for dental practices. But, if…

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Remarketing for Dentists: Reclaiming Lost Patients

27 August 2024 | | Blog, Pay Per Click

Have you ever wondered about the potential patients who visit your dental practice’s website but never make an appointment? This is a common occurrence in the healthcare industry. However, with the powerful tool of remarketing, you can bridge this gap…

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Google AI Overviews in SERP

Google Search AI Overviews – Google Latest Update

22 August 2024 | | Blog, Internet, Marketing, Search Engine Optimisation

Google is always finding new ways to make searching the web easier. One of their latest updates is Google AI Overviews. How does this impact you? Google’s AI technology analyses billions of web pages to understand their content. It then…

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