SEO isn’t dead, but some strategies are. Many of the claims that ‘SEO is dead’ stem from one big misunderstanding – that SEO is always the same. The reason why it doesn’t work from some businesses anymore is because they…
SEO isn’t dead, but some strategies are. Many of the claims that ‘SEO is dead’ stem from one big misunderstanding – that SEO is always the same. The reason why it doesn’t work from some businesses anymore is because they…
As I write this piece I’m reminded of the title of a 1970s BBC sitcom, ‘It Ain’t Half Hot Mum’. Summer has well and truly arrived and the UK sits sweltering in a heatwave that currently shows no signs of…
Is your PPC campaign not performing well? It might be worth looking at your landing page! An effective landing page is the cornerstone of a successful Google Ads campaign. Each landing page should be designed to prompt an action from…
Up and down the country the bunting is being taken down, the leftover jam sandwiches are being wrapped in cling film and people can freely drive around housing estates without being caught in a labyrinth of closed roads full of…
Getting patients to your website is an achievement in itself, it likely means you are ranking well in the search engines and/or have been recommended by word of mouth. Either way, you’re off to a great start. However, once a…
Practices will spend a lot of time thinking about the words on their website but it’s the images that are likely to catch people’s attention first. The imagery on your website will help you stand out from your competition, it…
Reels are officially available on Facebook! At the end of February, Meta announced they would be officially rolling out Reels to Facebook. With the incredible success on Instagram and the rising popularity of short-form video content, Meta is doubling down…
The days are getting longer, freezing winds are abating to be replaced with warm sunshine and the supermarket shelves are bedecked with chocolate eggs, bunnies and daffodils. Spring is no longer just around the corner, it’s well and truly upon…
For your website to rank, its need links! Links are one of the many ways users and search engines find and understand your content. A poor internal linking structure can have a negative effect on your rankings. In this blog,…