When potential patients visit your website, they’re not just looking for your practice opening hours or what treatments you offer, they’re also trying to determine whether they can trust you. Are you the right choice? Or should they book an…
How your choice of words can mean the difference between gaining or losing a client
29th July 2021 | Lucy Walbridge | BlogWith most of our marketing platforms situated online nowadays, the vocabulary you use can make a big impact and could mean the difference between a client choosing to use your services or go elsewhere. Research shows that users spend between…
Why a good logo is important for your business
28th July 2021 | Alison Woodcock | Blog, Branding, Creative DesignIf you would like to grow your business or customer/patient base, you should first look at the impression you are making. Your logo is the first thing that people notice about you. It represents you and your business and is…
Optimise your content for Google Featured Snippets
27th July 2021 | Aniqa Tabassum | Blog, Search Engine OptimisationContent is the backbone of an effective SEO strategy. Search engines such as Google aim to give users the best search experiences – this now includes featured snippets. Google’s featured snippet is a unique result that stands out among the…
SEO is one of the most important long-term strategies for bringing organic traffic to your website, however a high number of online visitors doesn’t always necessarily mean more patients walking into your practice. To ensure users on your website are…
Reaching the first page of Google is not an easy (or quick) task. Even with excellent SEO, it may take months for your website to be seen by users searching for your practice – this is where Paid Google Ads…
Live chat is an integral part of good customer experience because it allows you to seamlessly connect with your patients in real-time, directly on your website. With businesses having to adapt their forms of communication during lockdown it resulted in…
The ICO’s cookie law and its impact on Google Analytics
31st March 2021 | Marcus Amberton | Blog, MarketingYou probably have heard about the introduction by ICO (Information Commissioner’s Office) on a ‘cookie’ law that has been introduced for all websites in the UK. This law states that the internet user must give his express consent to websites…
Including and writing a blog for your website is a good idea. If you have a blog section on your site and add regular posts that are high quality and on subject matters relevant to your audience, it can make…
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