The file formats you use on your website have a major impact on its speed, quality, and performance. WebP is a modern image format introduced by Google, created specifically for online images. The format essentially allows webmasters and web developers…
Key Factors when planning an SEO strategy
2nd March 2021 | James | Marketing, Search Engine Optimisation, UncategorisedSEO is an essential marketing strategy for any online business that wants to significantly improve their visibility. If your goal is to entice new traffic, then you will need to put an SEO strategy in place that allows you to…
Reviews are a massive part of the web and an absolute essential for Dental Practices. Everything you say and do online can have an impact on your reputation and can be affected by what others say about you. When patients…
How should you prepare to re-open your dental clinic?
21st May 2020 | Fiona | Blog, Marketing, Search Engine Optimisation, UncategorisedBusinesses across the world have been significantly impacted by the sudden need to forcefully shut down what we know to be our ‘normal’ lives. Unlike many businesses, however, dental clinics in the UK have been left in the dark about…
The chances are that you’re using email to contact your entire patient base during this time. Whatever the news is, whether you’re announcing your temporary closure or informing your patients that you’re only seeing emergencies, you need to get it…
You’ve no doubt noticed that ASA (the advertising standards authority) have cracked down on Botox. As a prescription-only medicine, it cannot be advertised directly to the public and that means your patients. When it’s a service that you provide, where…
Top SEO trends for 2020
16th December 2019 | Rosie Littlejohns | Search Engine Optimisation, UncategorisedAs Christmas and the New Year fast approaches, it’s time to start thinking about your SEO for the year ahead! Here are four SEO trends to be aware of as we move into 2020. 1. BERT algorithm update Google’s BERT…
What an unforgettable week trekking the Great Wall Of China For Julia’s House
28th October 2019 | Lucy Mander | UncategorisedWe’re back! And what an amazing adventure we’ve had – we are so proud to have been a part of this incredible team and we’re so overwhelmed by what everyone has achieved. An incredible 5 days climbing the equivalent of…
Types Of Search Term And How To Target Them
20th September 2019 | Rosie Littlejohns | Search Engine Optimisation, UncategorisedSearch terms are the keywords or phrases that are used when people use a search engine such as Google. These search terms can be categorised into 3 types, with different user intent behind them: 1. Navigational Search Terms Navigational search…
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