The online marketing landscape is ever-changing. Over the last few years, there have been several changes to rules and regulations when it comes to recording and reporting website traffic. The biggest change has been in the introduction of cookies.
Cookies are small files that are downloaded to a user’s computer when they visit a website. These cookies are implemented onto websites to remember a user’s preferences and record data.
Cookies also have a big influence on how website traffic is measured and recorded in Google Analytics.
More information about cookies can be found on the ICO’s website. We’ve also written some helpful blogs on the migration to GA4 nd other changes to SEO in 2023, but our dental marketing experts are always here to answer any questions.
Get in touch by giving us a call on 01202 677277.