Create an awesome about page to set your website apart

2 August 2017 | | Blog

About pages are often one of the most visited pages on a website. Site users visit them to get an idea of how trustworthy a site is. So these pages offer a great opportunity to connect with visitors and sell them on your site and its offerings.

What do about pages do?

  • Clarify who you are and what you do
  • Increase reader trust
  • Help build your brand

Important elements of about pages

  • Who you are – visitors mistrust websites that aren’t clear about who runs them
  • Contact information – Even websites with separate contact pages should provide easy access to this information on the about page
  • Lead generation form – Visiting an about page shows visitor interest. Provide one or more forms for visitors to sign up for updates
  • Article Lists – Provide links to your most important and popular content. Don’t let your about page be a dead end for patients
  • Grab the readers attention – Remember that people are inpatient
  • Patients know what your website has to offer before coming to your about page – They usually turn to the about page to find out how credible you are
  • Your about page should end back where it started but with a difference – Your patient needs something to do with all that your website offers – Sign up for information – Contact you – Read some of your articles – Publicise your website on social media – Buy into your services

Common mistakes to avoid

  • Going on and on – Dozens of paragraphs of information will lose the reader’s attention
  • Coming across dull – Be more personal than elsewhere on your website
  • Formatting badly – A wall of text is hard to digest, break up the page
  • Lacking social proof – Post proof that people use and trust your website (case studies, reviews, testimonials)

If you would like any further information then please give the Dental Design team a call on: 01202 677277

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2024
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents