Does your dental website work for you?
A dental website needs to satisfy the demands of many groups of individuals. Referring dentists, new patients, existing patients, the wider community and interested parties will all make assumptions about your practice, you, your staff, and the quality of your treatments within seconds of viewing the site.
Ensuring your site is working hard for you (rather than being a static poster board) will pay dividends to your dental business. It’s a sound investment to make the most of this great resource that is in your control and at your fingertips.
Here are a 3 ways in which your site can become a valuable asset to your team and work with you to provide a super service to patients.
1) Case Studies
Use the site in your surgery to explain and to show patients the stages of work and results of a particular treatment. You can use previous cases, images, slideshows (all from consenting patients) that pop up professionally at the click of a button. The advantages of this are;
- It looks professional, modern and coherent.
- It introduces your patients to the website.
- Patients can go home and return to the site to view high quality images along with take-home notes that you may provide, enabling them to make a decision on treatment.
2) Testimonials.
Adding testimonials to the site begins to break down those perceived barriers between a potential patient and you and your practice. By reading what past patients have experienced, they can begin to imagine themselves having the same experiences when they decide to have a particular treatment with you.
Many practices receive some truly heartfelt cards and letters, and a nice touch is to add these as an image next to a literate typed-out version so that users can see that warmth and gratitude from a satisfied patient.
3) Contact Form/Smile Image upload
Your site should have its location, either with a map, and/or at the very least the address of the practice, as well as a phone number for patients to get in touch. As well as this, providing a contact form means visitors can get in touch when making a call may be hard, inconvenient of not appropriate ie at their work desk.
Your site can also enable the submission of a photo of a smile engaging the potential patient by breaking down the barrier to getting in touch and being able to ask for advice in a relaxed way.
This can be great for those that are nervous of the dentist and dental practice environments. No dentists would argue that you would be able to diagnosis and recommend treatment by looking at a picture, but you may be able to give the patient an idea of the work you could do and what the outcomes may be.
These are just a few of the tools and features of a site that really work to enable your site to become a valued resource. If you would like to throw around some more ideas and discuss what might work for your practice, call Dental Design on 01202 677277.
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