Do your reviews look genuine?

28th April 2022 | | Marketing

It might sound like a silly question, but do the reviews you share on your website appear genuine to the prospective patients reading them?

GROWTH IN ONLINE REVIEW DEPENDENCE

Bright Local has studied the impact customer reviews are on purchasing decisions for years. In 2010 they found that less than 7 out of 10 consumers trusted reviews as much as a personal recommendation. However, in 2022, they since found around 91% of consumers say positive reviews make them more likely to choose one business over the competition. 82% of of users also felt reviews are very important for businesses in the Healthcare industry.

As the importance of reviews grows, unfortunately, so has the trend in companies posting fake reviews to get ahead of the game (62% of consumers claim to have read a fake review, despite them not always being easy to spot)

DEMONSTRATE CREDIBILITY WITH SOCIAL PROOF

Often the reviews displayed on a website are those cherry-picked to give the best impression. While this is understandable, if they are displayed with no social proof, how are readers to know if they are real or fake?

Third party proof reinforces your messaging,  substantiates your claims, and will increase your new patient enquiries.

BUILD TRUST AND PATIENT NUMBERS

The best way to make sure your website builds more trust and increases the number of patients through your door is to put as much proof behind your marketing as possible. One great way to do this? By adding a responsive review widget to your website.

AUTOMATED AND AUTHENTIC REVIEWS

Google review widgets help promote authenticity and realness in reviews by pulling in automatically from the My Business platform, they will also help keep your site up to date with the latest patient feedback.

By being completely transparent with your website visitors, you will prove how trustworthy you are as a business. The header of the widget displays your overall star rating, the total amount of people who have recommended your business and the profile picture of the people who have left the reviews if they have that setting enabled.

With each of these elements being clickable, it takes the reader directly to the review where it was posted on the original platform, further cementing their authenticity.

GENERATE MORE REVIEWS

With the option to include a prominent call to action to leave a review, most clients utilising the widgets have seen an increase in the number of reviews they receive.

CTA-Leave-a-Review

Dental Design have also launched a review garnering service, Easy Review Pro, which is an automated system  that links to your patient management software to send out review requests to patients that have completed treatment, taking the hassle out of constantly having to ask your patients for feedback.

One of our clients has achieve a 400% increase in Google reviews since signing up to the service. If this is of interest, please contact your account manager for more information.

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Reviews2022
Five Star
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"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
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"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
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"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
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"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
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