Duplicate Content is a no no
When searchers look for information. Google wants to display different information, ranked in the most relevant order. Google will not want to show you multiple websites showing identical, or even similar content on it.
Is duplicate content bad for SEO?
Let’s be clear, duplicate content is better than no content, but if we walk in Google’s shoes for a second we can explore how Google explores duplicate content.
When searching for ‘Teeth Whitening Bournemouth’ Google will sift its index (very quickly) for all of the relevant websites that offer Teeth Whitening in Bournemouth. If there are two websites with identical content on the Teeth Whitening page, Google will then rely on other ranking factors, such as domain age, size of the website and much more to rank the site. Google always takes these factors into account however, duplicated content may lead to one ranking factor being made redundant that you could have taken advantage of. The other important consideration to take into account is that Google looks for relevance and when multiple sites display the same content, Google will only want to display one of those sites so the searcher doesn’t come across the exact same content multiple times.
Good content should include a healthy amount of keywords within text, important information that isn’t repeated and a good amount of text on pages. We would recommend using a professional copywriter to write content on your websites. Not only do they write easy to read, informative content on your website but they will also have a good understand of the keywords that they should include. Content after all, is what Google loves the most.
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