Email Marketing for Dentists
Email marketing is a highly popular, direct marketing channel and it can be a great tool for dentists to market to their existing patients. Attracting new patients through SEO and PPC campaigns is vitally important for any dental practice, however marketing to an existing patient base shouldn’t be ignored. How frustrating would you find it if one for your patients decided to join another practice because they didn’t know you offered Invisalign and they wanted their teeth straightened? Email marketing can prevent this sort of thing happening!
So why should you consider email marketing for your Practice?
Low-cost
One of the most obvious benefits of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. It doesn’t matter if your email marketing list is 500, 1000 or 10,000 patients – it costs the same to send out each time.
Easy to track
Another key benefit of email marketing is that it’s easy to see where you’re going wrong and what is working well. Most email marketing software will allow you to track open, click-through and conversion rates, making it simple to spot how a campaign can be improved. These changes can be made almost immediately too, whereas print or broadcast advertising requires quite a bit of effort to alter.
Immediacy
Due to the immediacy of email, your practice can start seeing results within minutes of your emails being sent. Seasonal offers such ‘Christmas Whitening’ are great to be advertised by email, as it creates a sense of urgency and convinces subscribers to take immediate action and book an appointment.
Return on investment
In the business world, results are arguably all that matters. With this in mind, the main reason that most businesses invest in email marketing is the fantastic return on investment. In 2022, it has been estimated that email marketing typically returns £40 for every £1 invested according to Hubspot
If you are interesting it setting up an email marketing campaign for your Practice, please give us a call on 01202 677277
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