Emojis in SERPs are back!
Emojis, the small images or icons used to express emotions, have been used in digital communication for years.
They originated from Japan due to the increasing pressure mobile phone companies were under to support their users’ obsession with using images to communicate with one another.
Their adoption, in digital communication, in Japan soon spread to other parts of the world. And, now they are used in emails, messaging apps, social media and on websites.
One interesting thing that surprised the SEO community was Google supporting their use in the title tag and meta description – the elements which are displayed in their search results. But, Google decided to no longer display these emojis in their search results in 2015.
However, recently Google have reversed their decision, and are yet again allowing them to be displayed. Have a look yourself by Googling “emojis”.
But, is it wise to use them?
Well – yes and no.
It can be difficult standing out against your competition in the search results, especially if you’re not listed near the top. And, using these small images will certainly draw the user’s attention to your listing instead of the competitions’.
However, it won’t be long until everyone starts using them, and the listings become a mess of smiley faces 😁, thumbs up 👍 and love hearts 💕. Plus, they can actually make your listing look spammy and deter a user from clicking on your result.
Even if you are interested in using emojis in your titles and descriptions, there is no guarantee that they will appear in the search results, since Google are limiting the number of queries this will work for.
Interested about knowing more about search engine optimisation (SEO)? Feel free to give Dental Design a call 01202 677277.
Sources – Search Engine Watch, Web Design Depot
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