It has been revealed that 27 million people in Britain use Facebook- that’s over two thirds of the country!
In total, Facebook boasts one billion users around the world, with British users being the most active, spending on average 7 hours per month on this social network alone. Comparatively this is approximately four times the amount usually spent on other websites.
Women are the most active in the UK when using Facebook at 51% it has been found, with 25% of users being under 25, however, the so called 50+ ‘silver surfers’ are a growing demographic representing 30% of users.
Further statistics released show that 71% of British users with smart phones connect with Facebook every single day, with 50% of 18-24 year olds revealing that it is the first thing they check in the morning and the last thing at night.
Facebook has also been put on a par with TV for the younger end of the market, with many aged between 18-34 years old logging in several times per day, with 62% using Facebook whilst watching TV. Facebook has even claimed that advertisers are able to reach more 18-34 year olds than TV can with 16% of users making a purchase through recommendations on Facebook.
Is your dental practice using Facebook to its full potential? Contact Dental Design for information about keeping your branding consistent across the social networks, in addition to information about our full social media management package on: 01202 677 277.
(information originally from www.brandrepublic.com)