Facebook has topped a respected list of the world’s most innovative companies, beating the likes of Google and Apple. The list, compiled annually by Fast Company, a US magazine which focuses on innovation, digital media and technology, pulls together the 50 most innovative companies from around the world.
Last year Facebook did not even make it into the top 10, coming 15th in the list. The magazine awarded it the top spot, over Google, which came fourth this year, falling back from second position last year, and over Apple, which came in third, because of its fast levels of development and growth. “Somewhere along the road to becoming the platform of choice for 400 million users in every country on earth, the company grew up,” said Fast Company magazine. “Today, Facebook feels the way Google, Intel, and Microsoft likely did at similar stages in their own life cycles – still agile enough to invent the future, but sufficiently stable to handle some real turbulence.”
Amazon, which came second this year, also experienced an impressive boost moving up from ninth slot. The magazine said: “Amazon is writing the book on how to diversify with ingenuity. It generated an estimated $24 billion in revenue last year (up 26 per cent from 2008) not simply through books, which it continues to dominate with the top e-book reader [the Kindle] and iPhone reader apps, but also through its growing data storage and computing service…Amazon is also expanding its music, video, and electronic check-out services, which are traditionally Apple and Google’s strengths.”
Last year’s number one, technology start up Team Obama, the e-campaigning team behind the successful presidential race, did not even feature in the entire list, while Spotify, despite not having yet launched in the US, came in 15th place. Microsoft only just made it into the list, coming in at 48, and dropped 14 places from its position at 34 last year. This was in spite of it being the year during which it launched the latest version of its operating system – Windows 7.
Twitter, which has enjoyed much positive press and hype, made its debut on the list but only made it to the 50th spot.
Content courtesy of The Telegraph