Are you trying hard to increase the reach of your Facebook page to your local audience?
Hopefully the following tips can help you!
Your dental practice in most circumstances will only be interested in gaining patients in your area, and most patients will most likely only be interested in visiting a local dental practice. It is therefore important to focus your Facebook marketing efforts on your local community.
Local Keywords in Page Settings
Make it easier for local people to find your practice in Facebook by adding keywords in your personalised Facebook web address and page description (short and long).
Using Audience Insights
Facebook’s Audience Insights is a very important and powerful tool. It can help you discover what your local audience is interested in and give you information on the other pages they like. This can possibly help you create posts and updates related to the interests of your local audience and help the engagement on your Facebook page.
Converting Your Customers into Fans
You might well already be trying to do this but it is important to mention. Asking your patients to like your Facebook page can help increase the local visibility of your page and help you find additional local fans.
Asking your patients to check in on Facebook can help increase the awareness of your practice as when someone checks in, their friends can see that!
Share Local Photos
Local photography is increasing in social media, so why not share pictures of your practice, customers using your products or local events. People appreciate businesses that show they care about the local community and you may also find that you gain more likes and shares as a result.
If you would like to know more about how social media can help your practice, please give Dental Design a call on 01202 677277.