It is well known that if you would like your dental practice website to be found in Google, you need to have a search engine optimisation strategy in place to out rank your competition. SEO can be a minefield- after all, you’re trained as a dentist, not a marketer! Even if you feel that you have got to grips with it all, Google updates their algorithms so often, it’s difficult to stay on top.
For example, when Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really delivers- which can make ranking a nightmare unless you’re ticking all the right SEO boxes.
So what are these boxes?
If you would like further information about search engine optimisation for your dental website, speak to a member of our SEO team on 01202 677 277, who will be happy to help you.
Thanks to search engine watch for the inspiration for this post.