Help new patients discover you with Google Ads

1st June 2021 | | Blog, Pay Per Click

Reaching the first page of Google is not an easy (or quick) task. Even with excellent SEO, it may take months for your website to be seen by users searching for your practice – this is where Paid Google Ads (PPC) can help!

 

What is Google Ads?

When you have a question, where is the first place you look for an answer? We wouldn’t be surprised if you hopped onto Google. On average, Google process over 40,000 search queries every second and a percentage of those searches may be users looking for a businesses just like yours.

Google Ads helps business get in front of customers when they’re searching for specific keywords. Through targeting keywords and phrases, such as the treatments you offer and the location of your practice, you can ensure that your ads are only being seen by relevant audiences.

We’ve broken down why its important for dental practices to have Google Ads in place as a part of their digital marketing.

 

Benefits of Google Ads

Target your audience
Google Ads help users looking for your specific services find you. With Google’s different targeting options, we can precisely target ads for audiences based on their geographical location, age, keywords they’re searching, devices they’re using to search and more. Google Ads can also help your ads be seen by potential customers who may not know that you exist. It can help you improve your brand awareness, promote your products and services on a larger scale and even appear for related keywords that you may have missed.

Push on products
The flexibility of Google Ads allows you to have control of when and where your ads are shows. If you have special offers or a product you’d like to push for a set period of time, we can set the exact start and end dates for your ad and create a bespoke landing page to ensure your customer user journey is a smooth as possible.

Boost traffic to your practice via Google Maps
Almost a third of Google’s mobile searches are location-related, with over a billion people now using Google Maps. By creating Google Ads that showcase on the Google Maps platform, you could reach your audience in a new way. Besides showing your location on the map, your ad can also display directions to your practice and your phone number. By making your business easier to find, more potential patients will be able to pay you a visit.

Only pay for results
One of the great benefits of Google Ad campaigns is there is low risk. You can choose a budget that works for you and you only pay once a user clicks on your ad. You can also pause and tweak campaigns if your business goals or objectives change.

 

But what if you’re already ranking on the first page of Google…

Even with great content, an accessible, user-friendly website, and the best SEO practices in place, paid Google Ads is an important element of digital marketing to consider – especially as keywords and search terms have become increasingly competitive. This means businesses and websites that don’t have domain authority have a difficult time appearing in the top rank. In fact, most of the top spots on Google search result pages are ad placements.

It’s also important to consider that without a Google Ad campaign in place, you could be losing out to your competitors. If users are searching for a specific brand or service, competitors could be pushing ad featuring those search keywords.

The example below shows a search for ‘pizza hut’ where an ad for Domino’s appears first over the organic ranking of Pizza Hut’s website.

Screenshot of a Google search for 'pizza hut' showing a Google Ad of Domino as the top result

With a Google Ad campaign, you can protect your brand and ensure that users looking for you or the services you offer aren’t clicking on the competition.

 

There are endless ways effective paid Google Ads can get users onto your website and into your practice. At Dental Design, we specialise in created brilliant Google Ads for Dentists. If you want to know more about our PPC service, get in touch.

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