Google Algorithm update May/June 2022

28th June 2022 | | Marketing

One of the main objectives for the Technical team at Dental Design is to keep up to speed with any Google updates. This ensures we are following Google’s best practices when it comes to search engine optimisation work and that we are up to date with what methods work and what don’t. It is also important for us to be in the know, should the Google updates cause any fluctuations with our client’s search engine rankings.

This article from Search Engine Land highlights the key findings so far:

What was the update?

Core updates are changes Google make to improve Search overall and keep pace with the changing nature of the web. According to Google, ‘While nothing in a core update is specific to any particular site, these updates may produce some noticeable changes to how sites perform, which we’ve noted in previous guidance on what site owners should know about core updates‘.

On May 25, 2022, Google started releasing a new broad core algorithm update, called the May 2022 Core Update. Google stated that the roll-out would take approximately two weeks to complete and on the 9th of June, the update was finished.

Google May 2022 core update, what we know

Here are the quick facts that we know about this core update:

  • Name: Google May 2022 Broad Core Update
  • Launched: May 25, 2022 at around 11:30pm ET
  • Rollout: 2 weeks
  • Completed: June 9, 2022 at around 3:45am ET
  • Targets: Website content quality and authority
  • Penalty: Initial feedback has stated that this update hasn’t penalised websites, rather that it is rewarding high quality content
  • Global: This is a global update impacting all regions, and all languages.
  • Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future.

Advice

The phrase ‘Content is king’ is very apt when it comes to SEO. High quality content is often argued as the most important ranking factor, and Google’s recent algorithm updates have been especially focused on delivering quality, relevant websites in the search results. Google’s advise for webmasters continues to be to focus on delivering the best possible user experience rather than worrying too much about what Google’s current ranking algorithms or signals are.  But what counts as a ‘high quality content? Here are some questions you can ask:

Content and quality questions

  • Does the content provide original information, reporting, research or analysis?
  • Does the content provide a substantial, complete or comprehensive description of the topic?
  • Does the content provide insightful analysis or interesting information that is beyond obvious?
  • If the content draws on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality?
  • Does the headline and/or page title provide a descriptive, helpful summary of the content?
  • Does the headline and/or page title avoid being exaggerating or shocking in nature?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Would you expect to see this content in or referenced by a printed magazine, encyclopedia or book?

Expertise questions

  • Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page?
  • If you researched the site producing the content, would you come away with an impression that it is well-trusted or widely-recognized as an authority on its topic?
  • Is this content written by an expert or enthusiast who demonstrably knows the topic well?
  • Is the content free from easily-verified factual errors?
  • Would you feel comfortable trusting this content for issues relating to your money or your life?

Presentation an production questions

  • Is the content free from spelling or stylistic issues?
  • Was the content produced well, or does it appear sloppy or hastily produced?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Does the content have an excessive amount of ads that distract from or interfere with the main content?
  • Does content display well for mobile devices when viewed on them?

Comparative questions

  • Does the content provide substantial value when compared to other pages in search results?
  • Does the content seem to be serving the genuine interests of visitors to the site or does it seem to exist solely by someone attempting to guess what might rank well in search engines?

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