Google Business Listing Q & A
You may remember a little while ago we posted an article about how Google My Business is expanding and may soon become your Google business hub for your entire website. (https://dental-design-products.co.uk/google-business-profile-business-hub/). Well, Google is continuing to prove this theory as they have now added a Q & A section to certain business listings. This Q & A section allows viewers to ask the business questions which can be answered by either other viewers, or the business owners. This is a powerful marketing tool as it can display important information such as ‘wheelchair access’, ‘recommended dishes’, ‘Christmas offers’, etc…
This data can be displayed in a genuine and user-friendly way as well as being a great way to keep active with your following.
There are a couple of things you may need to know regarding this feature though:
- You will need to have the Google Maps App to keep track of questions.
- Viewers don’t receive notifications yet.
- You can see the profile and name of the person asking the question
- Business owners should elaborate as much as possible with their answers
- Positive votes on questions will impact on which show
- Further development will be expected on this feature
Google is most likely testing the feature at the moment as it is so new. This may mean rollbacks for further development (if the service is unusable) or a limited number of business listings having this service. I expect that in the near future Google will also roll out this feature across all business listings on desktop browsers, rather than just the Google maps app.
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