‘Google Guaranteed’ Badge is One to Watch

1st December 2020 | | Blog, Internet

Google appears to be testing the water when it comes to consumer reaction to its ‘Google Guaranteed’ green badge in places other than just Local Services Ads (LSAs). The media giant has been promoting its two ‘certificates of trust’ – ‘Google Guaranteed’ for home services, and its latter screening programme for professional services, such as law, finance, planning, and property, known as ‘Google Screened’ in its LSA’s recently. However, now it is also making the ‘Google Guaranteed’ badge available to businesses for a flat rate monthly fee as an annual subscription service.

The monthly fees are billed as an upgraded profile opportunity and certainly will be of interest to businesses. The costs for ‘Google Guaranteed’ look to be around $50 per month, subject to the eligibility checks, which include business background checks.

The flat rate, affordable costs will be appealing to SMBs, rather than the potential unknown costs of LSA’s, which some businesses are wary of. The badge will be seen on the local business profile and in the local pack. Google has labelled the programme an experiment, which may continue depending on the uptake. Although a rise in a company’s Google rankings with the badge is not guaranteed, it is something that will be watched.

The ‘Google Guaranteed’ badge was designed to boost consumer confidence in local service providers appearing in LSA’s. The badge helps protect the consumer if they book services from an eligible business using the click to call option, send request option, or dialling the number that appears in the listing. If the consumer is not satisfied with the service they receive, Google may be able to reimburse the cost of the initial service. Be warned though, if the consumer contacts the business in any other fashion, such as another phone number or the company’s website directly, they are not entitled to the ‘Google Guarantee’.

Google Screened’ works in a similar way, where companies who feature the badge must pass stringent checks. These include a business background check, business owner check, and license checks. The consumer knows they have been fully vetted, which can provide peace of mind whilst working with them, however, reimbursement is not involved in ‘Google Screened’ yet.

Whilst there is no guarantee of a successful rollout for Google, competition may drive people to adopt the ‘Google Guaranteed’ upgrade. If one business sees their competitor has the badge this will increase interest. Likewise, if a consumer sees the badge, they may be more inclined to choose them. Only time will tell how much of a success this service will be, but it is certainly something to watch!

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2021
Five Star
Reviewed Marketing
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
"Would definitely recommend to a friend"
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
"I cannot recommend Dental Design highly enough"
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
"Really great company to deal with"
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
"Very professional, efficient & adaptive to new situations"
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
"I cannot recommend them highly enough"
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
"Has been invaluable and gone out of her way to help us"
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
"The team and package offered at dental design was unrivalled"
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
"Dental Design are fantastic to work with"
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
"always met with a swift and professional response"