Google launches +1
Google has recently introduced their most significant social media feature to its search engine service yet, adding a one-click button which allows users to recommend websites and share those recommendations with their friends.
+1 is already being seen as a rival to Facebook’s increasingly ever-present ‘Like’ tool which appears on hundreds of thousands of third-party sites.
Appearing as a small icon next to each search result and text ad, logged-in users can share their recommendations with contacts through their Gmail address book, Google Reader and Buzz contacts and, eventually, Twitter contacts. Google would not comment on whether Facebook contacts could eventually be integrated.
Google is characterising Plus One as a different function to Facebook’s Like, saying that recommendations are only shared within the context of relevant searches, rather than spamming all contacts. But the most important fact is that Social SEO with Plus1 can be used to influence your search engine rankings directly. Google has revealed that they are going to take the +1 popularity into account for ranking the sites in the search results. This fact makes it a must for any SEO marketer to incorporate a strong social SEO strategy in the next few months.
Google is also planning to extend the service to news publishers so that they can integrate Plus One on story pages.
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