Google has told us that the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more.
Google releases algorithm updates on a regular basis so it is important to keep up to speed with any SEO changes and best practices to ensure our clients websites are optmised accordingly.
The core changes are behind the scenes, but it does impact local search results rankings and some local businesses may notice an increase or decrease in web site referrals, leads and business from the change.
In addition, Google said that this new algorithm improves their distance and location ranking parameters.
The new algorithm is currently rolling out for US English results and aims to provide a more useful and relevant experience for searchers seeking local results. Google didn’t share any details about if and when the update would roll out more widely in other countries and languages.
Google has not commented on the percent of queries impacted by this algorithm update, nor if certain web spam algorithms were deployed in this update.