Happy 10th birthday Google Analytics!

17 November 2015 | | Blog

Last week, Google Analytics turned 10. Back in 2003 Google bought a company called Urchin Software and subsequently launched the first free, commercial-grade analytics platform.

Google’s mission at the time was to empower a broad range of website developers and marketers to better understand and improve their business through powerful, yet easy to use analytics tools. Well, they certainly managed that!

Google Analytics underpins the work we do here at Dental Design to provide us with insights beyond the search engine results pages. This allows us to provide our customers with essential information to help drive their dental marketing efforts in the right direction.

For example, we could notice that your Bounce Rate has been particularly high for the past few months. This raises some important questions including:

  • Are there clear calls to action?
  • Is your website responsive?
  • Is the website difficult to navigate
  • Is the design tired?

The answers to the above questions could mean that we need to recommend some alterations to your design, or even suggest starting from scratch with a full redesign. Therefore, without making such changes based on Google Analytics data, you could be missing out on potential patients without even realising!

Or perhaps you are spending lots of time creating fantastic social media content, with no idea whether this work is improving the number of visitors to your website; with Google Analytics you can drill down to find out which social networks are sending you the most traffic. This is important so that you can focus your social media efforts in the right places.

So in conclusion, without Google Analytics your online dental marketing efforts are unsubstantiated, which could affect your bottom line.

If you would like further information about how search engine optimisation and Google Analytics can work hand in hand for your dental practice, give Dental Design a call on: 01202 677 277

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