How To Increase Social Media Engagement

How To Increase Social Media Engagement
1 February 2012 | | Marketing

A dental practice in the social media space seeking to form an ongoing relationship with its patients must observe the same rules of politesse when planning and executing a social media strategy. The goal is not just to tell people how great you are, but to underscore how important they—and their feedback—are to you, and to ask them for information you can use to serve them better.

It is important to keep your goals in mind when crafting your social media plan. Do you want to increase sales? Create a stronger brand identity and awareness? Get more sign-ups for your e-newsletter? Having specific goals will help you focus your approach.

Engaging users can provide multiple benefits. For example:

• You can get people talking about your brand.
• You can learn more about your patients.
• You can learn more about your competitors.

Based on the above, you can develop—and solicit feedback on—new marketing strategies to communicate with potential patients  more effectively in the future. To reap these benefits, you must be prepared to engage your audience with a number of different entertaining tactics that benefit your patients.

6 effective strategies for increasing engagement:

Ask Questions
Offer A Deal Or Promotion
Use Photos and Videos
Have An Opinion (Even If It’s Not Popular)
Engage Your Most Passionate Fans
Ask For Engagement

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