How to Optimise Your Tweets for Search
With a few simple techniques, you can increase the chances that your dental practice’s Twitter account shows up in both Twitter and Google search.
Keywords that you’re already using in the metadata of your website are a good place to start. Your website keywords might not translate perfectly to Twitter, but if you combine them with popular hashtags and topics that work well in your content, you’re off to a good start.
With your keywords in hand, here are some ways to boost your visibility for both Twitter and Google search.
#1: Optimise Your Account for Twitter Search
Tweets get the main stage on Google right now, but optimising your account for search on Twitter will allow you to have long-term searchability.
Make sure your handle and username match your website and practice name. Consistent branding across all of your channels is your best bet for being found by the audience you want. Your handle and username don’t have to match each other, but they should be related.
Your handle is also included in your unique Twitter URL (for example, https://twitter.com/dentaldesign). Your username shows up next to your profile photo for all of your tweets.
Your bio, photo and link are the places to make changes and updates to promote campaigns or events. Twitter indexes your bio regularly, so any changes affect your relevancy score in search. You can use up to 160 characters in your bio section, so make the most of them.
The bio’s main purpose is to explain to potential followers what you usually tweet about and why they should follow you. Update your bio regularly to match the type of content you’re currently tweeting about.
If you have a campaign or event you’re involved with, make sure you include relevant keywords and hashtags in your bio. This will help you show up more on both Twitter and Google when people search for those keywords and hashtags.
The profile photo also has some SEO weighting. Before you upload the photo, add relevant keywords, separated by dashes, to the filename of your photo (for example, dentist-location.jpeg). This won’t make you shoot to the top of results on its own, but SEO tactics are most successful when the different pieces are working together.
Don’t forget to provide a link or even better a social media feed for your Twitter account on your website. That mutual link love not only gets you more traffic and followers, it also gives your account more authority. The more places that link to your Twitter account, the more credible a source it will appear to search engines like Google. You can also add your Twitter account link to your blog, Facebook page, LinkedIn profile, YouTube video descriptions and newsletters.
#2: Use Keywords in Your Tweets
Every time you tweet, you have the opportunity to show up in Google search results for a topic that your customers and prospects care about. While your tweets may not last as long at the top of search results as a website would, you get more chances to be relevant through your tweets.
Have you noticed that top new stories on Twitter usually have photos and links in them? The words in your tweet will show up on Google, but the images and links in your tweet will show up at the top of the search results on Twitter. Make sure to give your readers everything you can in each tweet. When it comes to Twitter, the more effort you put in, the better your results will be.
#3: Encourage Retweets
Other than Google and Twitter search, the most effective way to expand the reach of your tweets is with retweets. Some of the most effective organic tweets end with a clear call to action.
Make sure your tweets are short enough to retweet. The optimum tweet length for “retweetability” is fewer than 120 characters. This leaves room for other Twitter users’ handles in their retweets. Some handles are longer than others, but 120-character tweets should provide enough space to accommodate even the longer ones.
In conclusion, all of these tricks are great, but they’ll never replace quality content. Always think of your followers first and SEO second. Algorithms change often, so make sure to always write for the humans reading your tweets, not the robots.
If you would like further information about social media for your Dental Practice, give Dental design a call on 01202 677 277 and a member of our team will be happy to help you.
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