View our Covid-19 resources; keeping your patients safe and informed.

How to speed up your website

21st February 2020 | | Blog, Marketing

Website loading speed is a priority for the overall user experience and it’s now becoming one of the most important ranking factors.  Nowadays people don’t have the patience to wait more than five seconds for a page to load. If your dental website isn’t loading fast enough, you could be losing potential patients.

With more than 50% of online traffic coming from mobile devices, everyone expects a site to load almost instantaneously. Check this infographic out which highlights the important of site speed and fast loading times.

 

site-speed

 

How to make your website load faster

Here are 5 quick tips which should help you reduce loading times and increase your website speed. Great for rankings and user experience.

Use a Great Caching Plugin

If you’ve got static images, CSS and Javascript on your website that rarely change, browser side caching can help make your site snappier.

Caching involves storing parts of your site so they only need to be loaded once instead of every time a user visits your site. Caching is especially helpful for your return visitors, as well as others who visit several pages on your site.

W3 Total Cache is a popular caching plugin for WordPress used by sites like Mashable(their CTO created W3TC), Smashing Magazine, Web Designer Depot and WPBeginner. The plugin promises a 10 times improvement in overall site performance when fully (and properly) configured.

WP Super Cache is a more user-friendly alternative and you don’t need to be a server expert to set it up.

Compress Images

Images are usually the largest files on a site so if they aren’t compressed they can take ages to load.

Luckily there are some great tools out there to help you compress your files.

WP Smush.it, now managed and supported by WPMU DEV, automatically strips meta data from JPEGs and removes unused colours from indexed images.

Tiny PNG is another great tool, which allows also strips un-used colours for lossy compressions.

If you use a lot of images on your site, you might want to implement lazy loading. The Lazy Load plugin allows you to only load images above the fold when a new visitor arrives at your site. Images load once a user starts scrolling down the page. This technique not only speeds up page load times but also saves bandwidth for users who don’t scroll all the way to the bottom of your pages.

Minify HTML, CSS and Javascript

In other words, remove all white space from code where possible.

While spaces and tabs make code more readable for humans, servers and browsers couldn’t care less as long as it’s valid and executes without error.

Rather than manually sift through your code with a fine tooth comb, plugin’s like WP Minify and W3 Total Cache can handle this at runtime.

Cut Down on HTTP Requests

Every time someone visits a page on your site, the corresponding files must be sent to that person’s browser, including images, CSS files andJavascript library references. So if you have a HTML file, two CSS files, five Javascript files and eight images, that’s a total of 16 files that need to be loaded.

By reducing the number of objects in your site’s pages, you can minimise the number of HTTP requests that are required to render a page, speeding up load times.

One way to do this is by simplifying the design of your site and combining files such as scripts and CSS. The minify section in W3 Total Cache allows you to add your CSS and Javascript files so you can easily combine them into one file.

Optimise Database Tables

Optimising your database tables is like defragging your computer or changing the oil in your car – it will help free up space and keep your database running smoothly.

You can optimise your database tables manually using phpMyAdmin or with a plugin.

WP-DBManager allows you to optimise, repair, backup and restore your database.

There’s also WP-Optimize, another database cleanup and optimisation tool. This plugin also lets you remove post revisions, comments in the spam queue, un-approved comments and items in trash.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2021
Five Star
Reviewed Marketing
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
"Would definitely recommend to a friend"
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
"I cannot recommend Dental Design highly enough"
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
"Really great company to deal with"
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
"Very professional, efficient & adaptive to new situations"
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
"I cannot recommend them highly enough"
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
"Has been invaluable and gone out of her way to help us"
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
"The team and package offered at dental design was unrivalled"
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
"Dental Design are fantastic to work with"
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
"always met with a swift and professional response"