How to write a small business blog
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett
The internet is a fantastic marketing channel small businesses can target in order to attract new customers – as a result there has been shift away from more traditional marketing practices towards SEO PPC, Social Media and Blogging.
A business blog is when a small business owner like a Dentist, consistently and frequently posts valuable content related to the business on their own website.
Have a look at the following tips on how to write a small business blog effectively.
Credibility
When you write a small business blog on a topic and the reader learns something, you have just become an expert. Therefore, if the person ever needs something related to that particular industry in the future, you would be the first business that the person would look to for the solution. For example, as a Dentist, if you were blogging about oral hygiene tips including how and when to floss, brushing for children and toddlers etc… potential patients can read this and realise it is very useful information – If a potential patient then needs to register there children at a Dental Practice, there are likely to join your practice because of your blogging.
Search Engine Optimisation
When you write an article, your small business blog should focus on the relevant keywords in which you are writing. In Dentistry for example, you would focus on your treatments, hygiene tips or news about your practice. Focus on ‘how to’ and ‘tips to’ titles, as these are the types of articles that people seek out when they have a question. Whilst you do need to target your keywords, remember to write for the user and not the search engine – keyword stuffing is bad practice and doesn't read well! The final bit of advice on maximising SEO on your small business blog is to consistently update your blog with fresh content.
Social interaction
Your small business blog is a two way communication street. When people visit your site and leave a comment, reply back. Provide an opportunity for people to sign up for a newsletter. Give the customer as many reasons as possible to continue coming back and visiting your small business blog.
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