Internal Marketing Generates ROI

Internal Marketing Generates ROI
22 November 2011 | | Marketing

For anyone that doesn’t know, Internal Marketing (IM) is an emerging discipline that is practiced in companies under different names. Whether called internal marketing, employee engagement or internal communication, the concept is the same: to align, motivate and empower employees -at all functions and levels- to consistently deliver positive customer experiences.

For a dental practice, key to your IM strategy is creating an efficient and collaborative work environment where your team feel involved and motivated. If your team feel part of, and a sense of responsibility for, any practice successes, be it achieving IIP status, becoming BDA Good practice accredited or simply gaining a new patient from word of mouth, it will encourage and motivate them. Their positive attitudes may result in a far more friendly and comfortable environment for your patients which in turn, may increase their spend / loyalty with the practice.

I stumbled across this article, but it did get me thinking about how IM can generate a good ROI and therefore, is something that we should not be overlooking in the dental profession…

The very notion of spending money on employing direct marketing techniques to engage staff would have been alien to most companies a decade ago. As competition in most sectors becomes increasingly fierce, companies are recognising that it is essential that staff become their biggest brand ambassadors.

As illustrated in length in this week’s marvellous Marketing Week cover feature, companies are ramping up communication efforts through direct channels such as email, social media, mailings, seminars and focus groups.

The primary motivation is to engender understanding of the company’s objectives and aims in order to create willing partners and even more willing brand ambassadors.

Just the sort of woolly, unquantifiable end game that usually leads to apoplexy from direct marketers whose eyes are permanently fixed on the bottom line.

High street behemoth Boots, however, has boldly put a number on its own staff engagement drive. The retailer claims that it can correlate a 1.5% increase in like for like sales for every 5% improvement in customer care.

Now that is language that any direct marketer can understand. Investment in internal marketing leads to happier, more motivated staff, and increased revenue.

Recognition for contribution is another way to ensure that staff are happy. Awards in particular are a fantastic way of measuring success.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2024
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents