LinkedIn is a business-oriented social networking service. Launched on May 5, 2003, it is mainly used for professional networking and offers a multitude of benefits for businesses. Optimising your account and using it regularly as part of your marketing strategy will certainly be of advantage.
With it’s strong B2B focus, LinkeIn helps you connect with like minds, suppliers and colleagues. The more you do, the more contacts you have in your LinkedIn network.
So now that Microsoft has bought LinkedIn what does the future hold for the social network?
With some 433 million users, it’s said that LinkedIn will keeping its branding and product, and it will become a part of Microsoft’s productivity and business processes segment.
For Microsoft, it’s bringing a key, missing piece into the company’s strategy to build out more services for enterprises. Today, Microsoft is focused squarely on software. But LinkedIn will give Microsoft a far bigger reach in terms of social networking services and professional content.
“LinkedIn and Microsoft really share a mission” of helping people work more efficiently, said Microsoft CEO Nadella in a conference call with analysts. “There is no better way to realize that mission than to connect the world’s professionals.”
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