Modern Design Trends for Landing Pages

Modern Design Trends for Landing Pages
26 July 2012 | | Creative Design, Internet, Marketing, Search Engine Optimisation

Landing pages that promote a service or product can change in visual elements and styles greatly, depending on many factors such as the ‘product’ on offer, the target market and the visual approach you take when creating the page – e.g. minimalistic, simple and clean etc. Internet marketers are constantly looking into ‘best practice’ with landing page design and reviewing tips for page creation, however there is no one-size-fits-all approach!

Instead, the best way to go about idea generation and concept development is to look into modern design trends that are working for landing pages. The following article explains further…

In this article I want to share a few ideas for creating picture-perfect landing pages. Whether you’re selling e-books or website templates you’ll want to know how to grab your visitor’s attention. All of these trends can be noticed in many other websites all around the web.

Showcase your Best Talent

The most important piece to any landing page is the content you’re selling. Whether this is a digital product visitors can purchase, or even if your landing page just needs to gather e-mail addresses. Content is what drives the Internet and different interests between people.

I like the example from WP Bundle not just for the design, but also for the unique color scheme and branding techniques. Right away you are presented with a thumbnail gallery of WordPress themes which you can click through to read more information. Large graphics and background textures catch your eye within the first few seconds after the page loads.

WP Bundle also has graphics further down the page which display their themes in a very positive light. You need to coerce visitors to purchase your products, and this requires their trust and attention. Design your product graphics to include tricks such as split views and magnifying glass zoom effects.

Simple and Professional

There’s no reason you can’t build a landing page which is both professional and minimalist. You want to present all the bare-bones essential information right off the bat. Then visitors can choose to go through deeper pages on your website if they’re interested.

Many of the HTML5/CSS3 additions make developing professional templates a breeze. You can use CSS3 gradients and transition effects which look stunning in modern browsers. Cubender has a very simple 3-field input form where visitors can sign up for their web services.

If you can include a similar sliding panel to showcase your products this will be even better. You can have each slide linking into a different page on your website. These inner pages may contain product links or more detailed screenshots. Landing pages need a sense of variety or else you end up looking like a generic affiliate sales page.

Fill Up Gaping Spaces

You should be able to determine when your layout is cluttered vs. openly bland, plain, and boring. When you design a landing page you’ll want to utilize any and all space necessary to pitch your product. A great example is on Flow’s landing page where each section has been split vertically.

Many of the graphics and screenshots fill up the browser window by default. Large monitors and laptops can adapt, which makes the viewing process all the more enjoyable. As you scroll down you’ll notice much of the text has been sized to also fill up a majority of the window. I like this technique because it’s super easy reading content when you’re sitting a fair distance away from the monitor.

Plus when you increase font sizes your headings and paragraphs with naturally fill in more room. When you don’t have a lot to write about, larger typography makes your landing page feel more important. Each feature of your product is carefully processed – especially if you can list out the important design qualities.

Sexy Eye Candy

Possibly the greatest way to keep visitors glued onto your landing page is through stunning graphics design. Using custom icons and illustrations will help with branding your product, and this makes your website memorable weeks down the road. People will return to your website and instantly remember seeing the layout before.

Sophiestication is an app development studio who builds mobile apps for iOS. Their landing page offers different graphics based on each of their apps, which you can cycle through by clicking on the individual app icons. It’s a really beautiful layout and the additional sub-pages for each application adds a whole extra level to the website.

Highlight your Key Traits

Every digital product has some good points and some bad points. Ultimately it’s your job as the designer to create a landing page which highlights all the super important, best features available. You can do this with screenshots and captions, along with sponsored testimonials.

To build up some extra hype you could additionally offer sales and sponsored deals for select clients. When visitors purchase a larger plan you can offer free coupons or discounts on the original price. Or alternatively setup a time-sensitive sale which only lasts a few days.

When people inevitably find your product there will surely be complaints and support requests. This is the stage where you can figure out just how much value you are offering with these sales. Always remember that you’re building products for customers, and so these users find your website and hold judgements until proven otherwise. Make sure these judgements are positive and showcase your skills in a beneficial light.

Final Thoughts

Hopefully these tips can get you thinking about design trends from a marketer’s perspective. Internet users aren’t stupid and they know when you’re trying to sell them something. It’s best when you work with your potential customers and offer a very simple yet secure checkout process.

It will take a lot of practice before you can master the art of landing page design. But along the way you will learn invaluable lessons about Internet marketing which cannot be taught in a day or even a week. Push through the early stages and keep practicing! If you have similar ideas or questions about landing page designs feel free to share in the post discussion area below.

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