Today is the day that Google will be rolling out one of their biggest changes to their mobile ranking algorithm. The change is so big that it has been called “mobilegeddon” and quite rightly so. If your website is not mobile friendly then you are potentially putting your mobile search rankings at risk and the traffic to your website. But in this post I am not going to talk about “mobilegeddon”, instead I am going to talk about another change Google are planning for their mobile search results.
Google will shortly be changing how the URL’s are displayed in mobile search results. They will be replacing them with your practice name and a breadcrumb to the webpage.
images from – Search Engine Journal
In a statement Google say:
“To help mobile searchers understand your website better when we show it in the mobile search results, today we’re updating the algorithms that display URLs in the search results to better reflect the names of websites…”
Currently the changes can only be seen in US search results but they will gradually be rolling the change out worldwide. Whilst Google will do their best to work out what name to display in the SERPs, you can also signal to Google how you would like your website’s name to be displayed.