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By Marcus Amberton / On February 27, 2023 / In Blog, Marketing
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By Marcus Amberton / On November 23, 2022 / In Marketing, Pay Per Click
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For years dentists have relied on Google – high search rankings, positive reviews and local ads – to bring patients through the door. But the rise of AI is changing how patients search. Instead of typing keywords into Google and…
One of the most significant shifts in recent years has been Google’s move to mobile-first indexing. But what exactly does this mean, and how does it affect your dental website in 2025? What is Mobile-First Indexing? Mobile-first indexing means that…
As competition increases online, standing out and capturing high-quality leads has never been more important. Meta Ads (Facebook and Instagram advertising) offer powerful targeting tools that can help your dental practice reach local audiences who are actively seeking treatments like…
In the fast-moving world of digital marketing, few shifts have been as impactful as Google’s rollout of the Search Generative Experience (SGE). As we settle into 2025, it’s clear that SGE is fundamentally reshaping how people discover and engage with…
Digital advertising is becoming increasingly competitive for dental practices, making it vital to stay informed about the latest trends. Google Ads stands out as the top channel for connecting with local patients searching for dental treatments. The 2025 Google Ads…
For years, dentists have relied on Google to bring new patients through their doors – through high search rankings, positive online reviews, and targeted Google Ads. But a shift is happening, AI tools like ChatGPT are changing how patients search…
In today’s digital world, first impressions are often made online — and increasingly, they are made on a mobile device. As mobile usage continues to outpace desktop browsing, having a mobile-first dental website is no longer optional; it’s essential for…
Client: Hurst DentalGoal: Drive leads for an Invisalign Open DayCampaign: Multi-channel campaign using Meta Ads and Google PPC Building on March’s Invisalign Open Day Success After a great response to the October Invisalign Open Day, Hurst Dental teamed up once…
I could start this blog with all the usual cliches. AI is here to stay, don’t get left behind. AI will revolutionise the way we work. AI will soon do everyone’s work for them. Maybe all of that will happen,…
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