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  • ChatGPT vs Google: How patient search intent is shifting

    26 June 2025 | | AI, Marketing, Search Engine Optimisation, Technology

    For years dentists have relied on Google – high search rankings, positive reviews and local ads – to bring patients through the door. But the rise of AI is changing how patients search. Instead of typing keywords into Google and…

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    Mobile-First Indexing: What It Means for Your Dental Website in 2025

    16 June 2025 | | Web design

    One of the most significant shifts in recent years has been Google’s move to mobile-first indexing. But what exactly does this mean, and how does it affect your dental website in 2025? What is Mobile-First Indexing? Mobile-first indexing means that…

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    How to Use Meta Ads for Lead Generation

    3 June 2025 | | Social Media

    As competition increases online, standing out and capturing high-quality leads has never been more important. Meta Ads (Facebook and Instagram advertising) offer powerful targeting tools that can help your dental practice reach local audiences who are actively seeking treatments like…

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    How Google’s AI-Powered Search (SGE) is Changing Dental SEO in 2025

    27 May 2025 | | Blog, Search Engine Optimisation

    In the fast-moving world of digital marketing, few shifts have been as impactful as Google’s rollout of the Search Generative Experience (SGE). As we settle into 2025, it’s clear that SGE is fundamentally reshaping how people discover and engage with…

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    Google Ads for Dentists in 2025: Benchmarks, Trends & Strategies

    27 May 2025 | | Pay Per Click

    Digital advertising is becoming increasingly competitive for dental practices, making it vital to stay informed about the latest trends. Google Ads stands out as the top channel for connecting with local patients searching for dental treatments. The 2025 Google Ads…

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    ChatGPT vs Google: What Do You Need to Know

    16 May 2025 | | Uncategorised

    For years, dentists have relied on Google to bring new patients through their doors – through high search rankings, positive online reviews, and targeted Google Ads. But a shift is happening, AI tools like ChatGPT are changing how patients search…

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    Why Mobile-First Optimisation is Crucial for Dental Websites

    28 April 2025 | | Web design

    In today’s digital world, first impressions are often made online — and increasingly, they are made on a mobile device. As mobile usage continues to outpace desktop browsing, having a mobile-first dental website is no longer optional; it’s essential for…

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    Case Study: Success for Invisalign Open Day with Social Ads and PPC

    24 April 2025 | | Marketing, Pay Per Click, Social Media

    Client: Hurst DentalGoal: Drive leads for an Invisalign Open DayCampaign: Multi-channel campaign using Meta Ads and Google PPC Building on March’s Invisalign Open Day Success After a great response to the October Invisalign Open Day, Hurst Dental teamed up once…

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    How an AI chatbot can help you get more patients right now

    23 April 2025 | | Marketing, Technology

    I could start this blog with all the usual cliches. AI is here to stay, don’t get left behind. AI will revolutionise the way we work. AI will soon do everyone’s work for them. Maybe all of that will happen,…

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