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By Marcus Amberton / On June 30, 2021 / In Search Engine Optimisation
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The file formats you use on your website have a major impact on its speed, quality, and performance. WebP is a modern image format introduced by Google, created specifically for online images. The format essentially allows webmasters and web developers…
Your current website took hours of time and effort; we laboured over layout, colour choices and photos, tweaking copy and calls-to-action. The thought of starting this process over again might fill you with dread but if your site is not…
Instagram Reel Ads Reels ads are the latest ad format on Instagram. They’re highly engaging allowing you to gain more followers for your practice. Reels ads are full screen and vertical, similar to ads in Stories, and will appear in between…
With Google’s new algorithm changes to rankings and around 1,040,000,000 results for the phrase “dentist near me”, it’s important to consider how users experience your website. Page experience is a set of signals used by Google (and other search engines)…
Recommendations to Attract New Patients
A bounce rate is a vital indicator of how well your website performs and is calculated when a person visits and leaves your site without interacting with it, e.g., clicking links or filling in forms. Understanding what your bounce rate…
Google MUM update – Everything you need to know. They say mother always knows best…but what about Google’s MUM update? Google has recently launched their latest algorithm update to improve the way we search and to make the results more…
When potential patients visit your website, they’re not just looking for your practice opening hours or what treatments you offer, they’re also trying to determine whether they can trust you. Are you the right choice? Or should they book an…
Often included in the ‘About Us’ section on your website, a ‘Meet the Team Page’ is usually one of the most visited pages on a website. Why is this? Because people want to put a face to a name. Your…
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