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By Marcus / On June 30, 2021 / In Search Engine Optimisation
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With most of our marketing platforms situated online nowadays, the vocabulary you use can make a big impact and could mean the difference between a client choosing to use your services or go elsewhere. Research shows that users spend between…
If you would like to grow your business or customer/patient base, you should first look at the impression you are making. Your logo is the first thing that people notice about you. It represents you and your business and is…
Most practices took advantage of the lockdown to implement tools to increase efficiency and improve productivity. As we move forward with the new restrictions, here are our tips below: 1. Create a Covid-19 page on your website We are now…
Content is the backbone of an effective SEO strategy. Search engines such as Google aim to give users the best search experiences – this now includes featured snippets. Google’s featured snippet is a unique result that stands out among the…
First things first, what do we mean by an ‘organic search?’ it simply means a natural search and refers to those unpaid search results that appear when a user types a search term into a web browser. This contrasts with…
SEO is one of the most important long-term strategies for bringing organic traffic to your website, however a high number of online visitors doesn’t always necessarily mean more patients walking into your practice. To ensure users on your website are…
Reaching the first page of Google is not an easy (or quick) task. Even with excellent SEO, it may take months for your website to be seen by users searching for your practice – this is where Paid Google Ads…
You probably have heard about the introduction by ICO (Information Commissioner’s Office) on a ‘cookie’ law that has been introduced for all websites in the UK. This law states that the internet user must give his express consent to websites…
It’s said that a “Meet the Team” page is one of the most top visited pages on a website. Sometimes seen as an extension of the About Page, a Meet the Team page highlights your practice’s strongest asset: your team….
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