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Engagement rates are metrics that track how actively involved with your content your audience is. Here are some top tips about how you can improve your engagement rate: 1. Post frequently on your social media profiles (and at optimal times)…

We all know fast websites convert more than slow ones. Optimising your site for speed is an ongoing process to ensure visitors don’t jump ship at the first hurdle, or load signal. What if visitors were shown how well your…

Long tail keywords are search terms with relatively low search volume and competition levels. Long-tail keywords can drive a huge amount of high-converting traffic to your website and dramatically increase revenue for your practice. The length of the keyword isn’t…

For many practices, seasonal campaigns can bring an increase in business. Generating strong enquiries is all about finding and connecting with the right patients on the right channels. So what can your practice do to attract new patients and increase…

Does your website still run elements of Adobe flash? Sorry to break the news to you but now is the perfect time to think about a website re-design! Google search has recently announced that before the end of this year…

A lot of people are now (I hope!) fully aware of SEO and the importance of the context surrounding it. It’s the essential backbone to the content of your pages. If your content itself is not good quality, then no…

A conversion rate is the ratio of visitors who convert website visits into desired actions. For a dental website this would be the ratio of website visitors who then call or email your practice to book an appointment. Conversions are…

Pick your keywords It is helpful if you get into the mind set of your potential patient or client when picking keywords for SEO. Maybe you could use Dentist Location for example as a targeted keyword that should bring patients…

Businesses have taken notice of the overwhelming number of customers who prefer to watch videos for information and entertainment. It’s no secret that consumer attention is best held by video: the storytelling ability is heightened with video vs. written content….