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This is a question we often get asked and to be honest with you – it isn’t necessarily a clear answer… it all depends on your goal and the industry you are nestled into. For example, if you are in…

You’ve no doubt noticed that ASA (the advertising standards authority) have cracked down on Botox. As a prescription-only medicine, it cannot be advertised directly to the public and that means your patients. When it’s a service that you provide, where…

Meta title tags and descriptions are short pieces of text that help to describe the purpose of your website’s pages. They aren’t visible in the website content, however, they are displayed in the search engine results pages (SERPs), which are…

Online reviews are vitally important for local businesses, not only for online reputations but for search engine rankings as well. Reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review, positive or negative, could influence a…

The Advertising Standards Agency (ASA) has announced that from the 31st January they will be actively monitoring Social Media accounts in a bid to crack down on the advertisement of Botox. Dental Practices now need to make sure that any…

What are Facebook Ads? Facebook ads are targeted to users based on their location, demographic, and profile information and can effectively grow your practice online. Where do Facebook Ads Appear? Search-Based Ads Newsfeed / Right Column Marketplace Mobile Instagram Instagram…

One of the main objectives for the SEO team at Dental Design is to keep up to speed with any Google updates. This ensures we are following Google’s best practices when it comes to search engine optimisation work and that…

Your dental clinic is based in a certain location. You want to make sure people in and around that location know about your clinic. So how do you reach out to them effectively and in a way that doesn’t cost…

As Christmas and the New Year fast approaches, it’s time to start thinking about your SEO for the year ahead! Here are four SEO trends to be aware of as we move into 2020. 1. BERT algorithm update Google’s BERT…