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By Marcus Amberton / On May 30, 2022 / In Marketing
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By Matt Keech / On January 14, 2022 / In Blog, Marketing, Search Engine Optimisation
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SEO isn’t dead, but some strategies are. Many of the claims that ‘SEO is dead’ stem from one big misunderstanding – that SEO is always the same. The reason why it doesn’t work from some businesses anymore is because they…
A successful dental practice requires a steady flow of patients. In order to bring in new patients, you need an effective online strategy using several marketing tactics. These can include: 1. Search Engine Optimization 2. Pay Per Click Advertising 3….
SEO is one of the most complex and misunderstood marketing disciplines. It combines a large number of tools and best practices that evolve consistently, all adjusting to the regular Google updates that are released. Bad habits can be established by…
As I write this piece I’m reminded of the title of a 1970s BBC sitcom, ‘It Ain’t Half Hot Mum’. Summer has well and truly arrived and the UK sits sweltering in a heatwave that currently shows no signs of…
Is your PPC campaign not performing well? It might be worth looking at your landing page! An effective landing page is the cornerstone of a successful Google Ads campaign. Each landing page should be designed to prompt an action from…
New privacy laws such as the release of iOS14 and Google announcing that it will phase out third-party cookie tracking by 2023 will make it more difficult to track new customers. Platforms are now measuring performance using first-party customer data…
One of the main objectives for the Technical team at Dental Design is to keep up to speed with any Google updates. This ensures we are following Google’s best practices when it comes to search engine optimisation work and that…
Up and down the country the bunting is being taken down, the leftover jam sandwiches are being wrapped in cling film and people can freely drive around housing estates without being caught in a labyrinth of closed roads full of…
There are a lot of Pay Per Click and Facebook campaigns that don’t perform well because they don’t have a strong enough offer. Studies have found that consumers are more likely to buy if there is a special offer available….
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