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By Marcus Amberton / On February 27, 2023 / In Blog, Marketing
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By Marcus Amberton / On November 23, 2022 / In Marketing, Pay Per Click
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You probably haven’t noticed summer slip by with a whimper, as overcast skies seem to have been the norm since May, but here we are with the kids going back and life gradually returning to normal after the school holiday…
How to target a new location using SEO The first step in any SEO strategy to target a new location is to evaluate your local area. Analyse the demographics of neighbouring towns or areas to find the right audience for…
Have you ever wondered about the potential patients who visit your dental practice’s website but never make an appointment? This is a common occurrence in the healthcare industry. However, with the powerful tool of remarketing, you can bridge this gap…
In less competitive markets, most dental websites can achieve strong rankings without relying heavily on backlinks. Instead, focusing on consistent blogging and solid on-page SEO can effectively establish your online presence. However, in highly competitive areas, building backlinks is crucial….
Google is always finding new ways to make searching the web easier. One of their latest updates is Google AI Overviews. How does this impact you? Google’s AI technology analyses billions of web pages to understand their content. It then…
Struggling to sift through your call transcripts? We can now add a useful feature to your lead board: AI-powered call summaries. Here’s how AI call summaries can help your practice: ✔️ Save time ✔️Train your team ✔️Spot trends ✔️Find lost…
An Invisalign open day is a fantastic opportunity to showcase your practice and attract potential patients. Let’s dive into how you can effectively market this event. Understanding Your Target Audience Before launching your campaign, clearly define your target audience. Demographics:…
Out of all the marketing tools available to Dentists, the one we always want to prioritise is the practice website. However, even when we preach this, we see so many practice websites left to gather dust. Big Mistake! A weak,…
Have you ever visited a website and seen a pop-up message from an “employee” offering assistance? Chances are it was a chatbot rather than a real person. The growing use of chatbots for customer service is part of a larger…
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