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COVID-19 has caused major deviation in almost all dental practice’s marketing plans. What would’ve been planned out over the course of the summer months has had to be overhauled and reconsidered to ensure relevancy in these times. Google Ad campaigns…

Despite dental practices gradually being allowed to offer treatment in the UK, the level of interest in available services like emergency treatment is still a far cry from where it used to be. The need for these services hasn’t gone…

During this pandemic, understandably dental practices are seeking ways to become more cost-efficient. However this doesn’t mean PPC should be completely dropped from your marketing strategy. Long term cutting of  all PPC spending will eventually dry up your new patient…

There is little doubt that social media is where an overwhelming majority of people are turning for information, communication and social interaction during these challenging times. It’s important to consider your position and how you can be a valuable contributor…

Even before the pandemic changed the face of dentistry, practices were starting to adopt a fully paperless way of working. The obvious eco-benefit for reducing paper and waste is incentive enough, but now it’s clear that digital communications bring about…

Crucial patient communications at the practice and online The list of measures that need to be fulfilled before reopening seems to be changing all the time. One measure that we can help with how to display important information to your…

Paperfree print sounds like one hell of a paradox, but that’s what e-brochures are. Digital marketing resources that inform, entice and, most importantly, convert. Practice brochures are fantastic tools for introducing new patients to what’s great about you. When branded…

The world on the other side of the lockdown is already shaping up to be one that’s more virtual. With social distancing in place for the unforeseeable future, and a strict triage system to keep your practice and patients safe,…

With the UK slowly following the rest of Europe in easing its lockdown restrictions, plans can begin to be made for marketing ahead. Dental practices, faced with wide-ranging information on best practice, have been precautionarily shut and therefore a world…